The Snickers chocolate bar is manufactured and marketed by the US-based Private Corporation called Mars, Inc. It is peanut butter nougat with caramel and peanut topping and dairy milk chocolate. Snickers is a popular candy bar that is sold all over the world with annual sales exceeding $2 billion.

In the early 1920s, Mars Inc made a very successful chocolate bar called the Milky Way. It was the most popular candy bar in America between 1927 and 1929. It also allowed the company to develop new recipes for chocolate candy. It took more than three years to develop Snickers and it was launched on the market in 1930.

Snickers bar was named in memory of a favorite horse on a Mars family farm named Snickers. Unfortunately the horse died a couple of months before the new product was released. The farm was named Milky Way Farm and it seemed fitting that the farm’s name should be given to the following candy bar.

Snickers were initially made by hand, but later machines were used to increase volumes and the old way was no longer practiced. During those times, the price of the first Milky Way bar was in 1920 for just 5 cents and the price of the Snickers bar was 20 cents in 1930 when it was first launched.

There weren’t too many changes to the Snickers brand during its first forty years. Mars was inspired to produce the Snickers mini candy bar in 1968, which were labeled “fun size” and sold in bags of a dozen or more.

Since Snickers was first introduced to the market in the 1930s, it has been known as Marathon chocolate in the UK. However, in the 1990s, Mars Inc consolidated the branding exercise to bring all of the corporations’ products under the unified Mars brand that would not only be recognized locally but globally as well.

The Marathon bar in line with the global name would become Snickers. He featured the phrase ‘Known internationally as Snickers’ over a period of 18 months. Since then, all Marathon sweets were branded as Snickers in the British Isles.

There has been controversy over the Snickers brand in recent years regarding advertisements perceived as homophobic. It was notably during Super Bowl XLI when two mechanics sharing Snickers accidentally kissed coming into the middle. It fueled protests that Mars Inc. was promoting discrimination against gay and lesbian people.

In England, there was also a similar controversy which was the result of an advert featuring Mr T. He was seen ridiculing a walker and firing a rifle in his direction telling him to do something more manly and eating Snickers at the same time. time. Protesters were upset at how the mighty walker was portrayed in an effeminate light and Mars Limited was accused of homophobia.

Notably, the controversial ad does not appear to have hurt sales or caused any humiliation to Mars Inc. The Snickers brand has been received more positively in other parts of the world. Snickers is one of the main sponsors of surfing in Australia, while in Latin America it is known for supporting youth activities. Snickers chocolate bars have become a major brand of Mars Inc, and their sales have continued to increase.