Digital Marketing

The personal brand and its success

Personal branding or your own brand is the process by which you differentiate yourself and your career in your respective market. It’s basically how you promote yourself to the world by creating an impression of what other people think of you. When creating a brand, it must be distinctive and memorable. Know that you have…

Digital Marketing

The structure of your business plan

Your business plan is vital in establishing the structure of your business, your goals and objectives, strategies, products and people. It is used to plan and manage your business, request financing or show it to potential investors. It has ten main parts and these are: 1. Cover and index It sounds a bit silly, but…

Digital Marketing

3 main reasons why marketing is important

Kotler and Armstrong define marketing as “the process by which companies create value for customers and build strong relationships with customers in order to get customer value in return.” This definition alone may explain why marketing is important, but let’s outline several reasons why marketing should be a top priority for a small business owner….

Digital Marketing

The definition of green

The word “green” is not the omni-directional term for anything environmental, although there is a tendency to substitute the word “green” for “environmental.” Environmentalism is a large topic that has several subdivisions. Under this great theme of environmentalism, we will find Green, Sustainable, Pollution and Conservation. Each of these subdivisions is a huge subject on…