Digital Marketing

The evolution of slot machines

Over the years, slot machines have become more and more popular, allowing players to enjoy hours of fun while also having the chance to win cash prizes. From the historic ‘One-Armed Bandit’ to the video slots that occupy a large part of many online casinos today, these games have witnessed a surge in popularity around…

Digital Marketing

Contact Center Consulting Leader

What exactly is customer focus? It’s certainly one of the contact center “buzzwords” in recent years and as a veteran call center gal I constantly ask, “How do I turn the words ‘customer centric’ into actionable call center performance standards to drive results using traditional KPIs in my call center?” I’m assuming many of you…

Digital Marketing

Effective digital marketing strategies

For digital marketing to be effective, you need a clearly defined campaign strategy. As a small business owner on the Gold Coast, limited budgets further emphasize the need to make strategic decisions. Online marketing strategies differ from company to company. Every business needs its own distinct and specific strategy that best suits its industry or…