It sounds like a silly question, but it’s actually very important to your internet marketing efforts.

Because let’s face it: you get a ton of emails every day. And some are just a few words wide, while others are so wide you have to scroll to read them. Is there a width that works best for marketing purposes?

Yes! And here’s why…

If the width of the line is too short, the eye has to jump too often. This strains the eye, because it is not used to reading this way. So the reader clicks because it’s too tiring to read the email.

However, if the width of the email is too long, your eyes also get tired because they have to read the entire width of the email, which in some cases takes up the space and you have to keep scrolling and then bring it up. all the way to the beginning like an old carriage-style typewriter.

So either way, you’ll lose your readers, not to mention the sale.

I suggest a line width of 55-60 characters. In all my years of writing autoresponders and email copy, this has proven to be the most effective width and the easiest to read.

Most text editors allow you to preset the width. If your text editor doesn’t do this, here’s a clever (and easy) way to do it:

–Open its window in your text editor.
–Go to the top left corner and type “0123456789”. It’s 10 characters.
–Copy that line and paste it consecutively with the line you just typed. You now have 20 characters. Then do it again, and you have 30 characters. Do it again, and you have 40 characters. Do it one more time and you will have 50 characters.
–Now go ahead and write your email. When you get to the end of the 50-character line, you know it’s time to go back.

Here’s another hot spot on how to write your emails: don’t use fancy fonts. Too often I get emails with colorful images and backgrounds full of emoticons and other distractions.

As a marketer, you need to send emails that are quick and easy to consume. Stick with sans serif fonts, which are proven to be easier to read online, or the tried and true Times New Roman.

Avoid cartoon fonts like Comic Sans. Save the fluff for your personal emails to friends. Bells and whistles only distract from the message. Do not go there. Stay black text on white background.

It’s easy to consume, and that’s what we want.