Internet marketing is like the army – the higher you rank, the better. On the web, ranking higher is much easier than in the military thanks to search engine optimization.
Most people pay for Google ads and other PPC placements, which is really a waste of money. You can improve search engine rankings with some time-tested SEO tools and techniques. Here are a few you can do right away that will boost your website’s search engine rankings right away:
1. Change your title – Most of the people try to create attractive headlines and unique phrases that they believe will surprise your visitors and make people click through to your website. The truth is, website marketing is not about creativity, it is about content. For example, to improve search engine rankings, change your website title to a general search term. If your website sells a new type of super comfortable slippers called “Fuzzables”, don’t put “Fuzzables” in your title. Why not? Because it’s a new term and people are probably not looking for it. Once you are as popular as “Webkins” or “Bratz Dolls” then you can title your website “Fuzzables”. Until then, use a general search term like “furry slippers” or “novelty slippers.” The words in your title should match the terms that people will search to find your product. This is one of the simplest and least used ways to improve search engine rankings.
2. Change your description – Search engines scan your title first and your description second. You should also include some of the most popular search terms in your description. Continuing with the example above, a good description for your “Fuzzables” sales page might be, “Home of Fuzzables Furry Slippers, Novelty Slippers, Women’s Slippers, Men’s Slippers, Kids Slippers.” (I left apostrophes on purpose. Most people don’t write them down when searching.) You have loaded your description with approximately 6 different search terms. This is a great way to improve your search engine rankings.
3. Write an article – An article like this will be picked up by hundreds of different websites and blogs. It will also give you the opportunity to add a link to all those websites and blogs. The more links you have to your web page, the higher your search engine ranking will be. Make sure you follow the same rules for your link as you do for your title. For example, the text of your article that links to your website should not be “Click here to see Fuzzables”. Why not? Because while the Internet has over a billion users, I guarantee you that none of them are looking for the term “click here for Fuzzables.” Therefore, when linking to your website, make sure your anchor text is “Fuzzy Sneakers”. A well-written article with the appropriate link text can get you on page one of Google or Yahoo faster than you can say “Fuzzables!”
4. make a video – Making a video is a great way to improve search engine rankings. In terms of SEO tools, it is also one of the most fun and effective. Why? Because you can title your video the same way you would your sales page. You can then add a link to your video description that links to your sales page. Now when people search for “furry slippers,” two pages may appear and both will lead to their slippers. If someone clicks on your video, they will probably click on your link and end up on your store. You just doubled your website exposure and hopefully your sales. Congratulations!
5. Blog – Regular blogging is less about blogging and more about creating new content to improve search engine rankings. Every time you blog, you will add a link to your site. Every link to your site increases your visibility. Yes, you are educating the public on the importance of having a comfortable pair of slippers, but you are also bonding for yourself. It is useful and selfish at the same time. I prefer to call it win-win. Best of all, you can create a blog for free. Free traffic! That’s better than paying for expensive clicks!
These are, of course, the basic SEO tools that you can use. Search engine optimization is a science that changes every day. Really mastering SEO takes time (at least a few days), but here are some simple tools that you can immediately implement to improve search engine rankings. Do not thank me. Once you start making wads of cash, you can send me a pair of slippers … size 10½.
