I once read an article called “Write Epic Things.” It was a really inspiring article and correct in every way.

He said that too many blogs and websites are boring at worst and mediocre at best. And what people don’t want is another boring or mediocre website.

How to avoid mediocrity

Today, more often than ever, to be successful, your website must stand out from the rest.

Social media is the new wave of free marketing and it works like this:

• You write epic stuff and upload it to your site.

• Your site visitors love your epic stuff and share it on social media.

But your content has to be more than good or excellent or even fantastic.

It has to be epic.

How to write epic things

Before you can write epic content on a website, you need to know what the USP of your website is.

USP stands for Unique Selling Proposition.

So what makes your website unique?

To find out, you first need to know what your market is.

Who are you trying to attract to your website?

Who is your ideal visitor?

Once you know this (and you should be really sure), you can orient your writing towards them.

You will also need to know what they want to know. Ask yourself, what questions will they have and how can my website answer them?

This is what is known as a hungry market. People who are hungry for information. But you need to know what information they want.

Let social media work for you

There is no doubt that social media now plays an important role in online marketing. It has always been said that “content is king” and this has never been more true than with social networks.

People are busy using Twitter, Facebook, and Instagram, etc., to share what they have discovered online that is fun, interesting, or remarkable.

So if someone visits your website, loves what they find there, and shares it via social media, this may be more effective marketing than you could have done yourself. They can even link to it from their own site.

But for people to want to share what you write, you first need to know something.

The ingredients of writing epic things

Writing anything online means that you are sharing information, and this information has to be so epic, so vital, that other people can’t help but share it too.

And for this you need 3 necessary ingredients

Your information must be:

• Relevant

• Righ now

• Useful

Relevant means just that. What you write should be relevant to the person you are writing to.

Immediate means that they should be able to start using your information immediately.

Helpful means that they will find a lot of use in what you are telling them.

So before you write something, make sure you can see the immediate benefit your readers will get from reading your content online.

Ideally, your readers should also find benefits for others in what you write so that they want to share it.

How long is epic writing?

Some people believe that epic writing means writing articles. But this is not always true

Think of memorable quotes. These are epic, but they certainly aren’t long.

But sometimes the epic writing is long. For example, many epic novels are huge volumes.

So it doesn’t matter.

If you can get your message across in just a few paragraphs, that’s great.

On the other hand, don’t be afraid to write long articles either. Just don’t bore people. Quality is more important than quantity.

Just make sure that everything you write has the necessary ingredients to make it epic.