It’s officially spring, and last month we talked about spring cleaning your business; part of which is refreshing your marketing campaigns. There is no doubt that Facebook continues to dominate digital marketing for both online and physical businesses. But are you using Facebook as strategically as you could? This month we are going to focus…

Live streaming has become a new disruptive frontier in the world of content sharing. Live streaming events allow multiple people from around the world to connect and watch an event in real time. In the past, the ability to connect with a large audience in real time was reserved only and especially for the big…

Google has started rolling out its mobile-first index, which is a direct change to one of the biggest changes in user behavior. The change is not unexpected, as in the past two years, surveys and research have revealed that mobile accounts for approximately fifty-seven percent of all traffic. This move by Google means that mobile-optimized…

When you have a website, the only thing you must have if you are going to survive is traffic and the best type of traffic you can have is natural traffic. Two reasons for this are that you have driven traffic to your site and were not paid for the traffic. However, it can be…

These days, most experts will advise you to create a business plan before you decide to take on the risks associated with starting a business. A laundromat is often a bit more complicated than other small business models, making the need for research, planning, and clear direction all the more essential for entrepreneurs entering the…

We all love Mother Earth. If the devil is in the details, he applies here as he does in most areas of life and business, how do we move to the next step of a greener world? What does it really mean for your company to operate in a greener world and how soon will…

While talking to my client, Sarah, she complains that she is working too hard and not getting the results she wants. So we got into a conversation about why that is and we found out that he was doing really well, producing the results he wanted in his business for months, and then… he just…

To create a list of subscribers, you will need certain tolls and services. These are just a few. Will need: • An autoresponder service: An autoresponder service will store your database of your subscribers. You’ll also need an autoresponder service to easily message your subscribers. The service will allow you to create subscription forms for…

SEO or Search Engine Optimization is a vital part of any Digital Marketing concept. All websites rank in Google through perfect SEO techniques. If not done correctly, the website can lose its presence in the online world. The best way to stay ahead is to learn new SEO updates at a faster rate. The application…

Just as no two vehicle models are the same, neither are coffee vending machines, and the old adage that “you get what you pay for” is very true. So what should you look for when buying a coffee machine? Should you buy the “Rolls Royce”, the SUV or the Mini Cooper? What are the differences…