Digital Marketing

Insurance Agency Email Marketing And Multivariate Testing

Insurance agency email marketing can and should be one of the most powerful lead generation tools in a marketing agency’s toolbox. And when it comes to insurance agency email marketing, multivariate testing offers a highly advantageous methodology for improving results, providing greater insight into email campaign optimization and conversion efficiency. A/B split testing offers a…

Digital Marketing

A strange Reiki session through the chakras

“Nessa” (not her real name) came to me for a Reiki Chakra Balancing. This involves literally palpating (feeling with your hands) the seven main chakras (energy centers) and finding which ones are out of balance with the rest, then healing them with Reiki until they are in balance with the others. Nessa explained that she…

Digital Marketing

Are there real benefits to having pets?

Let’s talk about the unexpected and surprising benefits of having pets in your life. Did you know that there is a powerful bond between animals and humans? One of the most beautiful and unifying aspects of humanity is witnessing the extraordinary lengths to which some animal lovers will go for their animal companions. No animal…