1. SEO is dead
This is one of the biggest SEO myths that should be buried. It is annoying to hear people say that “SEO is dead”. What they don’t understand is that SEO will live on as long as the search engines are around. Every time a keyword is entered in search engines, users will see pages related to that particular search term, which is called SEO. When the ads appear, they are used for PPC marketing, which is another strategy to gain conversions.
The truth
Certainly, SEO is not dead as others say. It just keeps changing and updating from time to time. When comparing previous SEO methods with current SEO tactics, there are many improvements.
It can be annoying when a strategy used for all SEO efforts is unsuccessful and does not deliver the expected results. However, SEO is a huge domain of both conventional and new strategies that make it silly to declare that “SEO is dead”.
2. Valuable content will be classified automatically
The popular phrase “content is king” is not entirely correct. If it were, those who play the same content over and over again should rank first in search engines.
However, this is not the case.
Many spammers use this strategy to rank high in search results, but it is useless. In fact, there needs to be some changes, like valuable content plus a great SEO strategy that leads to a higher ranking.
The truth
While it’s true that search engines value new and valuable content, this doesn’t necessarily mean that no effort is required for the content to crawl and index on its own. Later the crawler will discover the content and index it, but it is certainly not enough.
To draw search engines, you need to help crawlers discover recently published content. Creating and submitting a sitemap to Google will help your bot efficiently crawl all active pages on a domain, meaning that Google will know where each page is located on a website and which pages they shouldn’t add in the SERPs.
3. No links needed
Some people say “link building is dead” while others say “link building is dangerous”. However, in reality, links are crucial and will continue to be one of the most important ranking factors. There are people who avoid Google penalties so they don’t like to have anything to do with link building and instead of SEO they use PPC.
You must have heard many times that “link building is dead” or “link building is dangerous”.
Such reasons provoked this myth.
The truth
Link building should be an essential part of your SEO strategy, if not the main one. However, there must be real links relevant to the website and added value to the web. Creating low-quality links is risky. Improving the ranking of a website by means of low quality links will make link building definitely dead. Therefore, it is best to develop a large network to build backlinks, as well as make use of high-quality and informative content that provides value to readers and persuades other sites to link to this content.
