to earn interest
Animated videos are good for grabbing the attention of your audience and explaining your business to potential customers. The reason why animated videos gain so much interest is because they are fun and tell the story of your business in an easy and interesting way. Some companies are complex and it’s hard to understand what they do, animation videos can help explain what you do without making it too complicated.
To keep people in their place
A high bounce rate on your website indicates that people are clicking through to your website and quickly leaving without doing anything. Websites that have a video that can grab the attention of visitors quickly and prevent them from leaving the page as quickly. An animated video on your website can also make you look like an expert in your field, helping people decide to do business with you.
To increase your SEO
It is important that your business appears on the first page of Google. A good way to increase SEO is to get a video. Statistics have found that businesses with a video are 53 times more likely to appear on the first page of Google. Also, YouTube is the second largest search engine, so be sure to put your animated video there too!
To explain abstract ideas
When you have an idea that is abstract or too complex for most to understand, these videos can help you get your point across. It can be much easier to show than tell when it comes to complex and abstract ideas. Animation videos can bring your ideas to life.
to make a sale
Studies reveal that between 50% and 85% of customers are more likely to make a purchase from a business once they watch videos about the business. Customers get bored reading long texts and lengthy advertising messages, animated videos break the monotony of boring old advertisers and bring something new and fun that customers really enjoy. Recent studies reveal that even a single “How It Works” video for websites and online products increases your sales volume by up to 60% compared to those products that lack a clear video presentation. The videos will help you improve your business and compete with the market.
To keep up with competitors
68% of marketers believe video is essential to their business. If your competitors are among this group of people, you should be too!
