Marketing is not as simple as many may have you believe. For your business to be effective, you need to understand what promoting what you offer involves in terms of products and services. That’s where a good marketing initiative comes in. A marketing initiative is essentially anything that is clearly defined as a marketing effort. Simple, isn’t it? It is basically something specific in your marketing plan. So what kinds of things are considered marketing initiatives? Here are some examples that can help you.
For larger companies, a marketing initiative can be a topic. For example, a set of ads that use a specific character or funny situation over and over can be considered a marketing initiative. However, this would certainly be more common in large companies. An example of this is Geiko’s commercials featuring the cute talking gekko. The initiative consists of associating your car insurance services and products with a character that sticks in your head. Being cute is an added bonus. This is why many commercials use cute and cuddly characters like babies and puppies etc.
Another example of a marketing initiative is relentlessly undertaking a certain method. Sometimes you may want to focus your efforts solely on one marketing method. If, for example, you decide to implement email marketing with great fervor, you can call it your email marketing initiative. You will outline a very specific plan for that initiative. And you will carry it out. Focusing your efforts on a single initiative requires an intimate understanding of it. You better know what you are doing if that is the ONLY initiative you have. In addition, you should also have a backup plan in case your initiative does not go as expected. Often times when you put all your eggs in one basket, you better have more eggs!
Another type of marketing initiative that you can invoke is a large-scale change in what you are doing. If you are moving away from traditional marketing to exclusively use the Internet, it is a completely new marketing initiative that you are implementing. Although it is not as specific as other examples, it is certainly something that directly affects the marketing of your company. These types of initiatives generally run in parallel with your existing marketing initiatives. The old initiatives are phased out as the new takes over.
A marketing initiative can also be as simple as a change in an idea. You may have a new marketing initiative that simply changes the way you promote your business, or more specifically, what about the business you are trying to promote. A change in position is a good example.
Marketing initiative is a broad term that is used frequently. However, if you understand what it is about, you will be able to launch an initiative more effectively if necessary. Changing or implementing an initiative is a big part of promoting your business. That is why it is important that you understand what it means in the first place.
