Are you a leader? Do you want to be a leader? Do you need to find a way to motivate your followers? Then you need to read Seth Godin’s Tribe. His book on his leadership is a primer on how to build a movement from scratch with a group of committed followers he affectionately calls his Tribe.

According to Godin, there are three things necessary for a great tribe to exist.

First, motivate your tribe. Give them a vision of what you want your tribe to look like. Throughout the book, Godin discusses different methods of people creating a vision for the future.

One of the most evocative examples of how to motivate your tribe comes from Nathan Winograd. He helped create bottom-up no-kill animal shelters across the country. He did it by sticking to his principles and showing those principles to his tribe until they were motivated to do the same.

Second, use the communication tools at your disposal to ensure that you can communicate with your tribe and that they can communicate with you. The ability to communicate is essential to the success of a tribe. If the tribe does not receive quality information, they will not have the ideas that motivate them to succeed.

Especially in today’s world of social media, Internet voice phones, podcasts, instant messaging, video, text messaging, and a plethora of new media, technology is changing the shape of new tribes. today, so you can connect in a similar way. people from all over the world.

Third, don’t micromanage. Let your tribe take the message you have communicated to them and make it their own. Let them share it with their network and grow naturally. They will come up with new and innovative methods to get the word out about their mission and spread their world faster and farther than you could ever imagine.

We began this article on leaders, and it makes sense that we end the conversation with the thought that a leader today who does not use these principles to some degree to build their organization will be severely limited in how they approach their goals. In the end, it doesn’t matter if your tribe has 10 people or 10,000 people. What matters is how you lead a small group of devoted people who can turn a small tribe into a worldwide movement. All you need is a leader.