The role of empathy and service in the sales cycle

Nothing develops or shows your character better than your desire to put others first. As our friend Zig Ziglar says, the best way to get what you want out of life is to help others get what they want. Empathy and genuine concern foster communication.

When someone feels unconditional love or acceptance, they will be open to your influence. To be this open, people have to know that you identify with their situation.

Empathy has Latin and Greek roots. The two parts of the word mean “see through” and “the other’s eye.” Seeing through another’s eye creates long-term influence. When people know that you can see what they see, feel what they feel, hurt the way they hurt, they will be willing to be influenced by you. The whole world is full of people who try to force us to do things for their own reasons. All we have to do is pause to understand who we are dealing with, what they are thinking, and why they are thinking such things. Once we understand these principles, we have empathy and the door of influence is thrown wide open.

If you have a hard time empathizing with others, then you are not alone. This skill is not learned in school or on the street. We learn empathy by truly caring about the people we help and serve. Modern life does not give us many opportunities to serve others. Therefore, you must turn to those you work with and look for opportunities to serve them and their needs. When a customer feels that his rep really cares about him, understands him and would never sell him anything he doesn’t need, that persuader has a customer for life. In fact, he no longer needs to sell. He has set an influence level so high that all he needs to do is introduce the product and the deal is done.

Empathy and caring are part of having humility. When you are humble, you show others that you are not moved by ego or pride, or that you seek the best for yourself.

If you need to find ways to develop empathy, ask yourself the following questions:

How would I feel if I were that person?

Why does that person feel like this?

-How I can help?

How would I feel if that happened to me?

Basically, make sure you always consider everyone’s universal needs: approval, attention, praise, encouragement, understanding, and acceptance. When you unconditionally accept the whole person, you create empathy. You accept his strengths and triumphs along with his weaknesses, failures, doubts and fears. We can learn a lot about empathy from the ancient classic, Tao-te-Ching, by Lao-tzu: “Evolved leaders win the trust and support of people through their complete identification with them. The interests of the people are furthered.” naturally because becoming also in the interests of the leader”.

When you have a skeptical audience or prospect, analyze and implement these ten points.

a) Make sure your appearance is polished and professional. How do you appear to your audience? Does he seem confident and in control of the situation? Do you maintain good eye contact?

b) Use highly credible and credible sources, facts, statistics and stories. Cite evidence, identify sources, and provide source ratings. Write and publish relevant articles or a book.

c) Research your audience. Be sure to explain the problem in terms that are relevant to them. Show that you have their best interest in mind.

d) Explain your background, experience, and qualifications so they know why you have the credibility to even talk to them about it. Showcase or promote your qualifications. They confer status and experience.

e) Adopt a language and style appropriate to the listener, the subject and the environment. Look at vowel fillers like um, er, and ah. They detract from the message and its credibility. Use assertive language.

f) Emphasize their similarities in a way that makes them relevant. Listeners find it easier to identify with sources that they perceive as similar to them. Use similar industries, universities, home states, and professional sports teams—anything to strike a chord of familiarity. Familiarity Breed Report.

g) Have someone else of high credibility (in the eyes of your audience) present it. The testimonials corroborate their experience. Find third-party testimonials that support your position.

h) Be prepared, organized and know your position. Make that great first impression. Make sure your presentation is rehearsed and polished. Educate, inspire and entertain with passion, compassion and purpose.

i) Ensuring that any printed material or literature has been carefully proofread and presented in an orderly and professional manner. Nothing detracts more from your credibility than sloppy supplemental material. Make sure all your material is appropriate and understandable.

j) Be punctual. People who are always late are considered less competent, calm and sociable than people who are on time.

conclusion

Learning to persuade and influence will make the difference between expecting better income and having better income. It’s the missing piece of the puzzle that will crack the code to dramatically increase your income, improve your relationships, and help you get what you want, when you want, and win friends for life. Ask yourself how much money and income you have lost due to your inability to persuade and influence. Think about it. Sure you’ve seen some success, but think of the times you couldn’t. Has there been a time when you didn’t understand your point of view? Are you unable to convince someone to do something? Have you reached your full potential? Are you able to motivate yourself and others to achieve more and achieve your goals? What about your relationships? Imagine being able to overcome objections before they happen, knowing what your prospect is thinking and feeling, feeling more confident in your persuasiveness.

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