Competition in business is tough and hard to beat. However, digital marketing is a great way to catch up with the competition. This creates opportunities for companies looking to become successful and further establish themselves in the industry. Being able to work with current trends can be vital to the success of a business, no matter how small or large.
Knowing the trends in digital marketing will not only make a company look “cool”. Knowing and applying trends also means getting ahead of the competition. Although some may view digital marketing as unstable and volatile, knowing the trends will make a world of difference.
Every year certain trends become prominent and more useful in terms of making successful strategies for businesses. These trends affect the decision on digital marketing techniques, strategies and tools that a company uses to keep up with the rest. This year proves there’s a lot of progress on the way for digital marketing, and these are the trends that may show why.
Effective Content Marketing
Content marketing is finally making its way to become a big part of effective digital marketing. Great, creative content creates more traffic and generates better leads as you target customer interests. Great content can encourage more potential customers to patronize your business among other marketing strategies. Content that educates your customers about the advantages that your product or service offers them, the feeling of importance and security.
All Mobile
Gone are the days when mobile phones were only used for sending messages and making calls. More customers prefer to use mobile data and Wi-Fi-enabled mobile phones and devices because it allows them to do more than send messages and make calls. This created more opportunities for companies to incorporate mobile marketing into their digital marketing strategies.
People are now looking for companies that can offer online services through mobile applications. Mobile apps and notifications are used by businesses to reach customers. It was also shown that the traffic and response from mobile users are higher than those from emails. According to a February 2015 study compiled by The CMO Council Journal, 64% of decision makers use mobile phones to read their emails.
More value in video marketing
Companies reach out and provide more information to customers through videos with themes that touch on human emotions and experiences. Inanimate words can sometimes be boring and flat for customers. Videos have been effective in showing customers and potential customers the benefits a business offers using more than just words.
The information that is conveyed to customers becomes more interesting and realistic. Visual storytelling is still more effective than just reading words. Adding a personal touch to each video affects customers’ perspective on the product or service being offered.
marketing analysis
Knowing how your market behaves and reacts to your products or services is essential in a business. This helps create better strategies and better decision making for most companies. Marketing analytics will flourish and develop further as the needs for effective digital marketing strategies increase.
New payment methods
Payment methods on most sites require credit cards. This is no longer the case for companies moving forward. Digital marketing now allows for more than just credit card payment; it also gives options for debit accounts or debit cards, PayPal, remittances and Cash on Delivery.
These methods allow customers to choose which payment they feel secure in. Trust is a very important factor when it comes to payment methods. Having payment options also allows them to feel in control and confident that they will receive the items or services they purchased in good condition.
New technologies such as Augmented Reality and Wearable Technology
As technology develops, augmented reality and wearable technology are starting to become popular. Integrating this with digital marketing proves to be a great move for companies that want to reach customers on a different level. These are parts of the Internet of Things that is slowly dominating the digital world.
Augmented reality and wearable technology are also giving way to digital marketing to explore better strategies. Create opportunities to try new activities that will require augmented reality and wearable technology.
More customer focus leads to more sales
Strategies that focus more on sales are no longer as effective as before. Most of the clients look for strategies that focus more on their needs and their benefits of the product or service that the companies offer. Clients are now looking for strategies that give importance to their well-being.
These trends may change from time to time, but they will definitely give you an edge over other companies. Wisely placing each trend in your digital marketing strategies ensures not only ROI, but also stable and qualified leads and traffic. You can use these trends to create point solutions for strategies in your business that don’t seem to be working.
