The idea of ​​starting a catering business is something that might have crossed your mind if you are always the first resource for your family and friends who need a cook or baker for their momentous celebrations. Serving food to large groups shows that you have the passion, skill, and knowledge it takes. That’s a good starting point for anyone who wants to venture into this industry.

Now all you need is a marketing strategy that attracts the right kind of customers. But first, let’s go through this guide so that you have a good understanding of this business on the operational side.

Where to get equipment and tableware

Aside from the food, another important factor that distinguishes one caterer from another is the quality of their tableware and equipment. The crockery, for example, has disposable and biodegradable plastic cups, plates and bowls. Today’s customers are more interested in companies that show care for the environment. They will continue to recommend you not only for the delicious food served but also for the quality and environmental relevance of your tableware.

When buying excellent tableware, you should deal with the leading, certified and trusted manufacturers of catering products and food packaging. Significantly, most large caterers order supplies in bulk from Chinese manufacturers and exporters in order to reduce costs. These vendors will advise you on the best tableware such as glasses, plates and plastic trays, which will suit your business without burning a hole in your pocket. They will also keep you up to date on the latest market trends so that you are not left behind in providing the best to customers.

But ultimately, you’re spoiled for choice when it comes to the type of dinnerware you want to get. Some caterers use disposable and biodegradable cups and plates as they are easy to dispose of, but others also use ceramic and glass types for an elite sophisticated feel. It really depends on the event or occasion being held and the guests that are coming.

How to find the right staff

Depending on how large of a caterer you operate, whether contract or self-employed, you will need to hire event planners, supervisors, chefs, servers, bartenders, busboys, and dishwashers. It may be necessary to add more employees to help set up the venue and welcome guests.

How to market your business

To reach potential customers locally or around the world, while keeping your current loyal customers, be a little more active on social media. Targeting young professionals requires a strong social media presence, especially Facebook and Instagram. For older clientele, visits to physical stores and free tastings are good strategies where word of mouth becomes the definitive key.

So what do you do with the new learning? Apply. Be a part of the booming restaurant industry now. Establish your own brand.