Building your database of potential customers is one of the most important aspects of building your business. Many business owners take the lazy approach and are prepared to pay for leads. This is all very well if you have the money to do it, but how can you ensure that these are targeted and effective leads?

In truth, it is much better to generate your own leads. When you generate your own targeted leads, it’s much easier for you to convert them into genuine leads. The Internet offers many possibilities to use free traffic generation to create your own leads. One of the most effective places you can place your marketing profile is on social networking sites.

Social networking sites have literally millions of members, and these members are divided into groups based on specific interest. This makes it easier than ever for a marketer to target the group that is interested in what you have to sell or offer.

The only danger with a social networking site is that your marketing materials may be classified as spam. The way around this is to create your profile so that it provides value to a reader, but doesn’t have an inherent sales message. If your profile is such that it positions you as a business expert and a leader in network marketing, people interested in this form of business will be drawn to you and interested in what you have to offer.

As long as you can create profiles that fit this model, and that can’t be construed as spam in any way, you can use social networking sites as a way to generate thousands of targeted leads for your business. Social media is here today and will grow tomorrow, so be sure to use it as part of your business promotions.