Small business owners in the UK often fear losing money by investing in traffic generation and don’t have the skills to master free traffic. They don’t have time to generate leads as they are too busy with their business. If you’re one of them, find out how you can get customers on demand and improve your online conversion rates.

Get to know your customers and prospects
Targeting the right people with your offers is the most important thing you can do right if you want to be successful in digital marketing. It’s not about shooting in the dark; You’ll need to find people with a specific problem you can solve who are more likely to buy from you. If you’re just starting out, you can visit blogs, forums, and Facebook groups to learn more about people looking for services similar to what you offer.

measure everything
It’s also crucial that you set up a system that allows you to measure everything. From comprehensive social media management that will let you see which of your posts are doing well on different platforms to marketing engagement metrics, there are plenty of things you’ll want to know exactly. The number of followers and subscribers you have is just a number; the people coming back and checking out your offers is what really matters.

Know your limitations
As a business owner, you may not be good at everything. You may be the best plumber or financial advisor in your region, but setting up a Facebook ad or creating content and publishing it may be out of your league. This is why you may want to talk to a sales funnel professional. It’s crucial that you create a list of your strengths and weaknesses when it comes to creating engaging content for your sales funnels. You may be good at talking to people, but not a master at copywriting. Play to your strengths and address your areas of development.

start small
Whether you’re starting a free sales funnel build or investing money in generating traffic, you should start small, so you can test different versions of your ads and messaging. You have to find the right trigger words that your audience will react to, or you will end up wasting your patience or your marketing budget. Creating AB tests is a great way to find the winning combination of headlines, images, and calls to action.

When it comes to creating your first sales funnel, you’ll need to know your market, speak their language, create a compelling offer, and find your unique selling proposition. Measure everything and you can turn business intelligence into effective sales funnels.