A couple of years ago, you could live with a simple social media marketing strategy in your company’s marketing plan. But not anymore!
In 2018, every business must have an online presence and you must shape your marketing strategies to beat the competition. It’s more like you thought something worked for you last year, but might not be relevant this year (in the social media space or elsewhere). Social media audiences are spreading like wildfire or perhaps have reached every corner of the world where people can access the internet (more than half of the world is actively surfing social media). People are glued to the plethora of information with just a simple click on handheld devices. If you don’t have a social media presence, your business will have a #FOMO (fear of missing out) feeling and consequences. But just having a Facebook, Instagram, LinkedIn, Pinterest, Twitter or XYZ online account is enough for your business success in today’s device city. You need to have a well-rounded social media marketing strategy that is constantly updated with changing norms.
Needless to say, these advancements have brought us to a world where audience attention spans are rapidly shrinking as more and more businesses connect with their target audiences on social media. It is now becoming a challenge for businesses to reach their users with today’s most amazing and relevant content. Therefore, it is more important for brands to build ideas that work for the need to feed with the required speed. Wow, does that rhyme? In any case.
We are here to tell you about the successful approaches to social media marketing strategies in 2018 that would help you achieve your business goals.
ephemeral content
This all started with Snapchat, Snapchat’s popularity increased when it interestingly appealed to millennials and Gen Z with the ephemeral content strategy.
Ephemeral content is short-lived creative writing that can last at most 24 hours on social media or anywhere. Post that, it’s going to ‘poof’ forever.
This is quite heartbreaking for marketers as they work so hard to create the strategic copy and it can only be appreciated for a limited period (only if someone sees it). However, social media marketers have no choice as this is the most successful trend on almost all platforms like Facebook, Instagram, Snapchat and even WhatsApp (example off). That’s why brands are assigning a separate dedicated strategy for social media content and ephemeral content.
Ephemeral content makes it a must to be original yet creative with content ideas. Many brands primarily use the Instagram platform for consistent stories with the most engaging high-quality content to reach their audience. This content evaporates in a few hours, positively nudging your target audience to take quick action on stories and making your marketing team smile.
Why does ephemeral content work?
Short life makes the content more authentic compared to sponsored ads.
Stories disappear in a few hours, making the audience anxious about missing out (basically #fomo) and leading to faster responses.
Get more attention than the “usual” posts on social media.
In short, you must have a strategic plan for this to work. You can’t expect it to always work with random posts. You must keep the content (can be images, videos, GIFs, and boomerang videos) authentic, interesting, and engaging to the audience to get a turnaround within 24 hours.
chatbot
Chatbots can also be a very useful social media marketing strategy. People are always averse to change or foreign technology in the early stages and chatbots were treated no differently. But not anymore, they are no longer ignored like a robotic machine. Bots are used to improve marketing strategies and are successful at providing instant responses to customers or doing things like ordering their food. What we see in those science fiction movies will soon be real, but let’s not get carried away and talk about the role of chatbots as a social media marketing strategy. In fact, we have seen many companies using bot technology this year with success.
According to Garter, enterprise content creation using chatbots will be 20% by 2018. If machines can continuously generate creative, innovative, brand-specific content for social media handles, it could be another exciting milestone in the world of chatbots. technology where Marketing and advertising companies would love to invest.
Chatbots provide instant feedback to the audience and increase interactions with the personal touch of conversations. With the passage of time, chatbots are becoming more crisp and human, which would allow you to create your brand tone and give it a personal touch to facilitate the comfort of your users.
Facebook has already been using thousands of active bots in the Facebook messenger where various businesses engage with their brand audience.
This is the year to test chatbots for your business with all generations in mind. Before you launch a chatbot, we recommend that you test it on your potential audience to anticipate response and deliver accordingly.
Influencer Marketing
In 2017, brands spent around US$1.07 billion on Instagram influencer marketing and this value is expected to increase to around US$1.6 billion and US$2.38 billion in 2018 and 2019 respectively.
We won’t really say that it’s a new social media marketing strategy, as more and more companies have been trying to explore this option for a while now. This has made it very difficult for marketers to find authentic ways to keep the audience engaged.
Influencer marketing has become popular among brands and they are making a conscious decision to choose relevant social influencers with their brand in 2018. Influencers and brands have to maintain a relationship with originality to impact the followers of the influencer. . Influencers today are simply falsifying information, which mostly makes it appear worldly and dishonest. Therefore, this year influencer marketing would be done with the right partnerships and collaborations.
You need to strategically set your brand goals and understand if influencer marketing would follow your services or products. You need to think in advance that your influencer content from that influencer and build a good business relationship to target ROI.
We have discussed the three popular social media marketing strategies in 2018, but we expect much more than this. The next few years are going to be an integral leap in the marketing game and expand the demand for social media marketers. A mobile strategy should top the list of marketing plans first.
If you’re looking for a social media marketing company in New York City with a team full of millennials and Generation Z. Contact us today.
Maximum value. Accomplished.
