In the past, the world of fashion seemed like a place out of reach for the general public. In a mysterious place; that only the rich and famous could be a part of. However, these days, thanks to the social media revolution, this world has opened up and everyone can come together and share experiences. Social media has had a great impact on fashions and trends.
One of the main examples of social media that has affected fashion is blogging. The demand for blogging has increased tremendously in recent years, and more people are getting involved in this way of connecting with each other. Fashion bloggers report on the latest fashions and trends through relevant websites, before they hit magazines and interestingly now we see bloggers sitting in the front row of the runway shows. A place that was previously reserved only for celebrities and designers. The reason there is such a great interest in this form of social media is not only because we can generally relate to the writer, but also because it has the ability to report on the latest trends instantly after the shows have been made. This reduces the need to wait weeks or months for magazines to be published or for websites to update. It also provides us with a platform to interact and communicate with each other.
Popular websites like Facebook, Twitter, and YouTube have also had a great influence on women’s fashion and current trends. Top designers like Burberry and Louis Vuitton have used these types of social media to broadcast live shows as they happen, allowing viewers to tell each other about the latest fashions before it hits stores. It’s also a way to communicate directly with designers, increasing your knowledge of what looks are popular and what fashion enthusiasts are interested in. Allow people to feel connected and express their opinions. It also allows people to have a direct influence on fashion trends and know that their views are valued. Designers are also developing ways for viewers to make instant clothing purchases during these live performances.
Fashion sites like Polyvore and Chitopia have built-in forums, where visitors can interact with each other and share style tips and advice. There is also the option to upload photos and show off your personal style. These types of fashion sites have a significant effect on current trends, as people love talking to each other, and what better way to show off your own unique style and allow others to be inspired and even replicate ideas.
The rise of social media not only affects styles and trends, it also allows designers to reach more people in a shorter period of time. It can dramatically increase traffic to specific websites and as a result have a huge impact on online sales. The need and desire for social media will only continue and give way to an even more interesting and inspiring way to interact and enjoy the latest styles.
