The world as we say in the current scenario has become a digital cosmos. In each and every one of the corners our universe is digitally connected and this situation has given rise to the formation of what we know today as “digital unity”. The digital push has united the vast universe to surrender on a single platform in terms of communication and connectivity. The Global Center for Digital Transformation says or explains that change in an organizational structure is the foundation of digital business transformation.” Human intelligence has led to the development of a totally different world which is known as the world of digitalization. The global society in the current scenario is thriving on the frontiers of the digital age.The form or concept of digitization has entered almost every field, including that of the marketing and advertising communication process.

When talking about digitization and digital marketing, it is relevant to know what is digital marketing? To define digital marketing, it can be said that it is the use of digital technology or digital platform to communicate marketing messages to specific customers and, at the same time, allow or accept valuable opinions and comments from customers through the use of the platform. digitization and digital. media. Digital media maintain a scope or provision for audience interaction. Internet can denote or act as the main medium for digital marketing. It can be said that the Internet is the cosmos in which information is disseminated and it is through the use of our smartphones and PCs that we can obtain or receive access to the information that is disseminated.

The best part of today’s digital world or global media is that a person residing in a remote corner can gain access to the digital world with the help of advanced technologies and innovations and can access the latest information. If we talk particularly about India, many metropolitan countries, as well as the suburbs, have developed a lot in terms of information technology and related businesses.

While discussing the development of information technology, it is very relevant to talk about information technology and digital marketing which has seen rapid growth and drastic change in the heart of Durgapur city. In previous decades, Durgapur was considered a small town that had a handful of facilities for its inhabitants. And people used to mostly depend on Kolkata for any important facility like education, medicine etc. But gradually, Durgapur has seen a metamorphosis and has reached the outline of a mini metropolis that has achieved the label of “satellite city” of Kolkata. Durgapur has now become the fastest growing industrial city in the state of West Bengal. In recent times, with rapid changes and development activities, the city of Durgapur is gradually changing its status from “small city” to “smart city”. Being Durgapur very close to the “City of Joy”, Kolkata has been developed in every possible way in terms of infrastructure, health sector, entertainment and fun, and can be said in the true sense as the satellite city of the Metropolitan area. The smart city Durgapur is endowed with lush greenery and plenty of space for people to thrive. The city of Durgapur, with ever-changing scenery, has gradually observed over time the accelerated development of information technology which has led to the development of IT related services or IT industry including marketing. digital. Digital marketing service providers in Durgapur region provide a plethora of opportunities and variety of related services for their clients to excel in the communication process and spread proper information to their target audience.

Services consisting of digital marketing and generally offered by service providers can be categorized and segregated into a few distinct types such as:

· Search Engine Optimization (SEO): Generally helps you get found on Google.

· PPC advertising or Pay Per Click.

· Banner advertising that helps pay for banners to attract visitors to your site.

· Blogging creation.

Management of social networks

Junk mail

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· Management of public relations online by publishing press releases.

· Management of opinions of consumers or clients.

In an era where almost every single type of business is thriving in an era of digital momentum, they need to understand how well to use the medium of digital marketing to reach target customers and reduce the cost of promotion and make an organization more agile.