Based in Canada, Booster juice is the largest fresh juice and smoothie bar chain, focusing on health-conscious pure fruit juices, fresh and frozen yogurt, fruit sorbet and ice. Dedicated to providing a healthy dietary alternative for people’s active lifestyles, the company makes its shakes for everything from quick meals to power breakfasts, energy boosters and even workout snacks.
Founded in 1999, in Sherwood Park, Alberta, Booster Juice uses the franchise business model to expand and grow on a global scale existing in many countries. It has a total of 254 points of sale in Canada, 9 in the US, 4 in Mexico, 3 in Saudi Arabia, 2 in the Netherlands and 15 in India. It still aims to expand its global presence and create more competition against rivals like Jamba Juice and Smoothie King in the US. The company’s headquarters are in Edmonton with Dale Wishewan as president and CEO. It began franchising in 2000.
Today’s health conscious population is what is accelerating the growth of the Booster Juice franchise. They are currently growing at an annual rate of 30%, which is ten times faster than the growth rate of the fast food business. It lives up to customer demands and trends with its juice recipes available in common and exotic flavors that offer much-needed variety.
Expansion of the Booster Juice franchise is increasing rapidly with a loose policy on business operations for the franchisee. Although they are required to purchase multiple units and master licenses, 7-10% of all franchisees own more than one unit. Booster juices require 8-10 employees to efficiently manage and operate a franchised unit with absentee franchise ownership allowed. However, 95% of today’s franchisees are owner-operated.
Booster Juice offers training and support to franchisees through the deployment of newsletters and a toll-free phone line. It also hosts a grand opening ceremony and provides Internet services as well as staff training for safety and security procedures. Further support offered are assessments for field operations as well as the establishment of cooperatives to assist in the purchase of more outlets for franchises. In addition to support, it provides cooperative advertising, banner ads, and regional advertising.
To open a Booster Juice franchise, the franchisee must prepare a total investment between $153,000 to $240,000 and an initial franchise fee of $20,000. The royalty fee is 6% and the term of the agreement is 5-10 years, renewable upon payment of a $5,000 fee.
Booster Juice continues to grow with the ultimate goal of achieving global market dominance. It takes no market for granted and aims to exploit all possible avenues to achieve its stated goals.
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