Any potential investor wants to see a highly readable and credible business plan with a summary, an overview of the finance and management team, but after submitting their plan, many people think funding will come when in reality it may take time. By following the steps below, you will be able to avoid some of the most obvious mistakes when fundraising for your project.
One: If you are a company that has brilliant technical knowledge and no real sales experience, don’t advertise it. The information on your website, including the management team bios, will clearly state the background of the management teams, including their technical expertise, titles, patents, and the like, but surprisingly, their go-to-market strategy in the business plan. it is usually incomplete and sometimes missing. The solution, make sure you have a credible marketing strategy with a credible sales leader. No one will invest if you don’t.
Two – make sure your website is impressive. Too many companies think that running a business is all about the product and the skills of the technical team; frankly, it is not. This may be true, but today investors will always expect to see more. They want to be convinced and when they go directly to your website they want to be amazed! Unfortunately, many people provide what seems more like a school project. Make sure your website is absolutely brilliant and doesn’t look cheap. Ask a variety of people if it looks modern, if it looks cool, particularly the photos, and ask if it’s easy to navigate. Also make sure it’s relevant – it’s not about how awesome it is, but how you and your company will solve your challenges.
Three: If you’re raising money through a prospect or private listing, make sure your brochure stacks up. Many people don’t put enough time and effort into the visual appeal of a Private Listing Brochure, and again, you don’t want to provide a substandard document that will fail on every level. Spend some time and money to make sure you get your message across in a professional, crisp, professional manner that is logical and easy to read. Also, don’t use random, unverifiable facts – be sure to back up anything you claim will be possible with the latest research, etc.
Oven: don’t use jargon. Anyone who goes to your site or takes a look at any promotional material designed to answer questions won’t put up with jargon that usually means nothing to them. If you must use jargon or acronyms, make sure there is an explanation: people won’t ask, they will vote with their feet! A well-written website and brochure are music to the ears of potential investors.
Five: Make sure your website and all other materials have the same font. Make sure supporting marketing material looks good, and make sure the stories you tell are verifiable and relevant. Lastly, please don’t be controversial. People will decide on quality and this includes appearance, overall professional approach. If you can use the right references from the right companies. Don’t add something for the sake of adding something, as it has to be contextual and relevant!
Follow these tips and life on the road to fundraising will be much easier.
