Gift cards are a useful marketing tool to help increase business and attract both existing and new customers. For specialty service businesses or retail stores, such as day spas and bookstores, gift cards can be a reliable marketing tool and are easily displayed at the front desk or at the cash register for easy access. Here are four of the benefits of using this type of payment method:

attract new customers

Gift cards are very effective in attracting the type of customers who would not normally visit a particular business or service. With essential free cash in their hands, they are more likely to browse a store and purchase something that is needed or that appeals to their interests. Also, for customers who found the store interesting, they are more likely to return as repeat customers.

Increased brand awareness

Any gift card created for a store or business will have a unique design that matches the particular brand and logo. This makes it a very useful marketing tool that is often kept in the mind of the customer, especially by those who keep the cards in their purse or wallet. As more shoppers purchase this type of gift to give to family or friends for holidays or birthdays, the brand will continue to pass on to more and more potential customers.

Additionally, they can be designed into unique packaging or customization options to fully tailor marketing programs in an effort to maximize perceived value.

sales increase

Gift cards are purchased at a specific value, but many customers spend more on higher-priced items. They are a great incentive for customers to come into the store and browse the available merchandise. Once customers start to take an interest in the products, there is a real shift from them spending real cash in addition to the value of the card. Even if a product is only slightly more expensive than the value on the card, it still helps increase sales and leaves the customer satisfied.

universal benefits

They give many more options to the customer. They get the full option to choose the preferred merchandise from a specific store and do not have to simply accept a product that has been chosen for them. The complete freedom of choice is appreciated by many and easily brings benefits similar to cash.