How can I build my email list with genuine leads?

The one essential element for the success and growth of your online business is an email list. This list is a collection of people who have indicated an interest in your business and have given you their consent to send them more information via email.

Email marketing remains one of the most effective forms of marketing. However, if you’re sending generic information to random subscribers, you’ll get little benefit. Today, savvy marketers create targeted lists, filled with genuine prospects who want to receive a specific message.

So how can you build your email list with more genuine prospects?

plan ahead

Effective email list building starts with attracting the right people to the right list. Identify your target audience and create customer profiles so they can help you build a list full of subscribers who want to hear from you. Then be clear about how you can provide them with value.

Offer something valuable and specific for free

To encourage your target audience to give you their email address, give them something of value for free. When creating your giveaway, focus on a precise target audience. You want to give them something that really adds value to their lives and even solves one of their biggest problems. Make the offer so specific that only the people who are supposed to be on your list will want to sign up.

Send your gift immediately

Don’t make a new subscriber wait for the information you promised. Make sure your email autoresponder software is set up to deliver your freebie as soon as someone signs up.

Make it easy to sign up

Avoid asking for too much information in advance. At most, ask for a name and an email address. You can make it even easier just by getting an email address. You can always get more information from a subscriber when they have signed up for your list.

Secure your privacy

Make sure your subscribers know that you will not give or sell their information to any other company. You can put a privacy notice on your registration form by adding a hyperlink to it.

Don’t forget your other channels

Let your subscribers know of other places they can find you on the internet. This will build trust as they get to know you and your brand outside of the email inbox. Make it easy for them to connect with your social media channels, blog, YouTube channels, etc.

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