Google is one of the most used search engine platforms that continually updates its algorithm to satisfy the user in the best possible way. These changes can have a positive or negative impact on your search ranking depending on how you use them in your strategies. For those updates, take a look below.

• Panda: It mainly comes into action to assign the content quality score to a web page, which further affects the ranking of your particular web page. Its main goal is to prevent ranking sites from having poor or plagiarized content on their website.
• Penguin: Another on the list is Penguin, which is primarily designed to catch spammy sites. It operates in real time, which guarantees faster sanctions and less recovery time.
• Hummingbird: This is an important algorithm used to add more meaning to the query as a whole. It ensures the ranking of your website, even if it does not contain the exact words that the search entered.
• Pigeon: It is mainly used to increase local listing ranking in general search results. This ranking can also affect the search results displayed on Google Maps as it uses location and distance as a key factor.
• Mobilegeddon: This is primarily used to ensure your website is mobile-friendly, and if it isn’t, it may affect your web ranking. It prioritizes all websites that can work smoothly on all responsive devices.
• Opossum: The main goal of this algorithm is to ensure that all local results can vary more depending on the searcher’s location. In short, it shows all local results, which increases your ranking for similar queries.
• Freddy: Its main objective is to target all those websites that violate Google’s webmaster guidelines. Such websites include more than enough advertisements, poor or possibly plagiarized content, and poor user benefits.

The main reason for each and every Google algorithm update is to clear up a customer’s confusion and provide the best experience. And for this reason, they are continuously updated to the satisfaction of their customers. In case you don’t have enough knowledge about them and do SEO of your website without any information then it may affect your web ranking and get no results. Therefore, you should consult an experienced and reliable SEO company around you who will take care of your project and be aware of all current changes.