Digital Marketing

Trend and importance of digital marketing on the prospects for professional growth

Digital marketing is an approach that covers all marketing techniques and strategies through an online platform. This marketing approach also defined as an umbrella for all product or service marketing activities is followed by various online platforms. With the gradual increase in technology and innovation, various business units are implementing a digital approach to their…

Digital Marketing

Analysis and value-based care

To move further towards value-based care, organizations need to make greater use of data analytics. To improve outcomes for patients at lower cost with higher patient satisfaction, data needs to be collected and analyzed. There are many ways to do this and I’ll point out a few, including some that I use. Healthcare is awash…

Digital Marketing

Priestley’s Paradox and Social Media Strategy

The story goes that in 1957, when discussing the relatively new invention known as television, the English novelist, playwright, and broadcaster John Boynton Priestly remarked: “Already the spectators, when we are not watching, we begin to whisper to ourselves that the more we elaborate our means of communication, the less we communicate.” Or when interpreted…