In today’s world, telemarketing can be very effective. It can help a business generate leads, make sales, and increase profits. BUT, is it a good idea to do this in real estate? This article will examine that concept by looking at the advantages and disadvantages of doing so.

One big advantage of using real estate telemarketers is that it is more cost effective to use minimum wage staff rather than higher priced sales staff. It is also useful for reaching other geographic areas, when trying to solicit new business. In addition; you need to keep up with current customers, having a telemarketing staff is a great way to do that; since the work is distributed efficiently.

In more recent times, real estate developers have begun to use telemarketers as powerful tools to reach a wide range of clients. As we mentioned, it is more profitable than using direct sales methods. Your telemarketing team can reach more people in a short period of time. You can always outsource this work to an outside telemarketing company. So; on days when there is not a lot of work, there are NO employees sitting around wasting time AND getting paid for it. You can also get an idea of ​​the interest of potential clients for your real estate services and receive feedback from them in one way or another; Thus eliminating people who are NOT interested at all.

Now let’s look at some DISADVANTAGES of using telemarketing for real estate deals. Whether fair or unfair, most people consider telemarketers to be a nuisance and want nothing to do with them. Many consumers have had bad experiences with telemarketers. Even though this has nothing to do with YOUR business, it will have a negative impact on how people think of you.

Another big disadvantage of using telemarketers is the cost of training each person. Even though you are saving money in terms of salary, you still have to train telemarketers. That can be very expensive; especially since most of them won’t work, so that money is wasted.

The real estate business requires its professionals to be extremely knowledgeable in all aspects of the business. Before doing business with you, a consumer wants to know the complete details of any property that interests him. If you’re talking to a telemarketer, chances are the telemarketer doesn’t have that information available. Therefore; chances are you’ve lost them as customers, as well as any referrals they’ve given you.

Then there is the fact that; With a telemarketer, your prospect is unlikely to get the face-to-face contact with you that they prefer. People can get pretty discouraged by that. Although most of your communications with them will be over the phone or the Internet; most people like the OPTION of meeting and talking to you in person. If that can’t be done, you’ll probably lose them to someone else who can accommodate your wishes.