Every website needs Search engine optimization.
It has become easy and inexpensive to build a new website. Billions of companies around the world, along with governments, private organizations, and individual blogs, are found on the Internet.
So your website is on the internet, it looks cool, but no one can find it!
How do you get visitors?
You need search engine optimization (SEO) so that people searching for your products or services will find you on the internet.
Search engines they are like libraries. People come to them to ask about a book on a certain topic, product, or service. If they get the wrong books, they will lose faith in that search engine and use another.
Reputation As a constant and reliable source of information, it is what keeps search engines in business. Google has maintained the best reputation and that is why it is twice as popular as Yahoo or Bing. To maintain this good reputation, Google routinely examines and ranks all websites.
How do search engines rank websites?
Each search engine has its own priorities for ranking websites, but the rules are the same. Spiders (also known as search bots) crawl your website’s coding to determine if this is a good or bad website. They rate each website and award points for good website structure, site optimization, relevant links from other websites offering similar services, good relevant content text, and keyword usage. There are 30 different things a spider looks for on a website, giving good marks when done right and bad marks when done wrong.
You want search engines to think that you have a good website for your keywords and the information and content relevant to them. A bad website will never rank and no one will find it by typing your keywords into search engines.
So what can SEO do for your website?
SEO it involves reconfiguring your website so that search engine spiders easily understand its structure, appearance, and content. Your website must be nice to the search engine spider so that it is well ranked for your main keywords. A poorly structured website will always be poorly ranked by search engines.
Keywords they are also important. It is essential to use the right keywords to describe your business. Some people mistakenly think that if they only use the most popular search terms as keywords, they will attract visitors. Hundreds of thousands of people around the world search for a keyword like “money” every day. But, if you Google the word “money”, you will see that Google has indexed 4 billion 360 million (4,360,000,000) web pages. Getting on the first page of Google searches for “money” means that you must rank higher than 4.4 billion 359 million and 999 990 competitors. Using the keywords “make money fast” shows 152 million web pages indexed by Google. Which keyword gives you the best chance of ranking higher on Google?
Many websites offer local products and services that do not require searches across the world or even across the country. The keyword phrase “used cars” would not work for a New York City-based car dealership. A better keyword would be “used cars in New York City.” Searching for the best keywords is all about guessing what the general public will type into a search engine to find your products or services.
Links from other websites to yours measures the popularity of your website. But having a lot of links won’t help you because Google and the other search engines may see your website as a spammer and penalize you. What you want are well-ranked Google websites whose products or services are relevant to yours. The used car dealership will get better ratings from Google if all your inbound links are from automakers, other car dealers, auto parts stores, auto mechanics, auto organizations, driving schools, etc.
One big mistake new websites make is buying links from brokers. This is called “link farms” where thousands of inbound links are bought from the farmer who created them. All these links will be irrelevant to the theme of your website. Google looks at the URLs of the domain names of these links and if it sees that they come from the same source, the website is penalized and possibly prohibited from inclusion in its search engine.
Popularity Within the Internet community, having relevant social media sites and product and service websites that link to your own earns you high marks from Google.
To sum upSEO is about ensuring your website is structurally sound, allowing search engine spiders to move freely while understanding the text and products or services you offer and recognizing your site’s popularity with other relevant websites. .
