There are several pieces to the online reputation management puzzle that should not be ignored. If you don’t incorporate all the essentials, there’s a high chance your campaign will fail. Some of these pieces include content publishing, social media marketing, and search engine optimization.
But the key is to have an online reputation management strategy built, which can be done with the help of professional services. If you’re getting ready to start building your online reputation, these tips will be of benefit to you.
Get negative links removed
This should be a top concern for your brand, especially if you have negative posts on review sites like ripoffreport.com. This site has tarnished the reputation of many brands, particularly because they are impossible to remove. On other sites, you can contact the author of the post or the webmaster of the site and professionally tell them what the problem is and ask if the post can be removed. You can work with a local online reputation management service to help speed up this process.
build a website
If you already have a website, make sure it has a responsive design. This will ensure that both mobile and desktop users can access it with ease. This will offer a better user experience, which will translate into increased sales. If people enjoy the shopping and browsing experience on your site, it will help your reputation.
Do not respond to negative comments
This does not apply to legitimate complaints you receive from customers. These definitely need to be addressed, the sooner the better. However, reviews on sites like ripoffreport.com should be avoided. Telling your side of the story or trying to rectify it rarely works, and in fact sometimes makes things worse. It increases negative comments in search engine results, which is exactly what you don’t want to happen. Just continue to focus on driving your own content using branded keywords to help drive it.
Make a Wikipedia entry for your brand
You can write a Wikipedia article for your brand, which is more or less an objective profile of your company. You’ve probably noticed that Wikipedia frequently ranks in the top 10 results on Google, so you can also see why this is recommended. Just make sure the entry is notable and has enough verifiable third-party sources to back it up. For this reason, you should consider hiring a Wikipedia expert to write it for you, so you have a better chance of being accepted.
Write and publish a white paper
If you want to showcase your expertise in your industry then you need to showcase it. One way to do this is to create a white paper that is available for download from your site or a landing page. This needs to be detailed and informative, to be really useful to your audience. Choose a topic that you are well versed on and that your customers are interested in.
start a blog
Having a blog is great for getting your audience to interact with your brand, making it the ideal method for managing your company’s online reputation. You can work on this yourself or hire a content marketing service to do it for you. It is best to work with a professional SEO service that specializes in both content writing and ORM.
Representing yourself is easier when you have an ORM strategy. Don’t underestimate the power of working with an ORM expert!
