Tools for SEO Diagnosis and Analysis
The easiest to use is SEO Quake, which you can download as an add-on for Mozilla Firefox or Chrome. SEOQuake features:
• Information on important website metrics such as Google PR, Pages Indexed by Google Search Engine Bots, Links to Domains from SEMRush, Bing Indexed Pages, Alexa Rank, Domain Age, Twitter and Facebook Mentions, Google+ likes, Whois data, number of internal links and external links, backlinks, keyword density and a basic SEO website diagnosis.
OpenSiteExplorer is a free tool that anyone can use to check the quality of their inbound links, anchor texts, and social media metrics as well. In order to get a quick evaluation of the website, simply go to your site and add your URL.
Google Webmasters Tool is another free tool that can help any website to check for errors and evaluate the performance of the website in search engines and users. It lets you know that you are missing some important things that will make your website more visible on search engines and better to use on the users side.
The importance of using SEO tools is that you have help or a guide to help you evaluate your SEO work. Not only that, it helps you to drift with a goal and to be able to know if your SEO work is working towards your goals.
How to Evaluate Your SEO Work
In order to evaluate your SEO work, the tools will help you get the basic metrics of where your website is standing before undertaking an SEO project. Keep a file of these metrics so you can see progress in a month, two months, and maybe after six months. Once you get the results, record them and compare them to the initial record of your website. Run your website on SEO tools and see how far you’ve come. Checking keyword ranking results will also help you evaluate your SEO work. Use Google Analytics to get a report on traffic analysis. Do you have more quality traffic on your website? What keywords does your traffic use to enter your website? How long do your visitors stay while using your website? What pages do they visit? These are just a few questions you need to answer. Once you get the answers, you will be able to do a very good SEO evaluation and you will be able to work on your goals in your next SEO project.
