Having clean codes, optimized HTML tags and metadata helps search engines better crawl your site and index and rank your pages according to relevant search terms.
Be sure to check the following:
source codes
Your source code is the backbone of your website. Crawlers find everything they need to index your website here. Make sure your source code doesn’t have any issues by checking the following:
INCORRECTLY IMPLEMENTED LABELS:
Examples of these are re=canonical tags, authorship markup, or redirects. These could prove catastrophic, especially the canonical code, which can end up in duplicate content penalties.
SERVER SIDE CODE APPEARING IN THE HTML CODE:
Depending on how it is processed, the code could cause errors on the website or appear as text on the frontend, revealing secrets that your competitors can discover.
META ROBOTS TAGS:
It’s crucial to implement this tag without making sure you don’t apply the “noindex, nofollow” parameter to your most important pages.
CSS HANDLING:
You may have hidden content in your CSS codes. Removing this content is crucial to ensure that tracking works smoothly.
EXCESSIVE WRITE CODE:
This could slow down your page load time, which is bad for your SEO ranking.
ANALYTICAL LABELING:
Some analytics tags may be available to competitors. Removing unnecessary tags is a good practice.
brands and labels
Adding branding improves the look of your SERP listings and contributes to trust signals. The most basic snippets are:
AUTHORSHIP MARKING:
Create a Google+ account for your website and use authoring HTML markup in your website code.
NAME, ADDRESS, PHONE NUMBER (NAP) RICH SNIPPET:
This displays your business name, business location, and contact details in the SERPs.
PRODUCT SNIPPET:
This shows your product ratings, images, price range, and availability.
REVIEW EXCERPT:
This snippet displays ratings and reviews exclusively on the SERPs.
VIDEO CUT:
Shows a thumbnail of the video screen next to the list. You can install this manually if you host your own video or if it’s shared on a video sharing site (YouTube, Vimeo, Vine, etc), or you can have it appear automatically via the Facebook Share markup code.
Other specialized snippets are available and can be applied depending on your specific needs and industry. These include recipe snippets, people snippets (different from authorship markup because it shows a person’s position and affiliations, not the Google+ profile), music album snippets, to name a few.
You’ll also need to check your HTML tags and optimize all title and header tags. Make sure your main keywords are part of your title.
metadata
Metadata optimization helps crawlers better interpret the content on your site. It is important to include the following details:
TITLE:
Keep your title within the character limit and make it consistent with the title of the web page.
METADESCRIPTION:
This displays your business name, business location, and contact details in the SERPs.
GOAL KEY WORDS:
Check your keyword groupings to determine which keywords you need to insert here.
LABEL H1:
There should be continuity between the title and the header tag.
When planning your landing page, you need to understand that in most cases you should be able to put paid traffic on that landing page and still see good results.
An optimized landing page will work great for both SEO and PPC purposes. When your organically optimized page isn’t a good, converting landing page, you’re wasting valuable traffic and, in short, wasting your money.
To get this mix right, focus your efforts on optimizing your landing pages for search engines and for your potential customers. Go through a process of understanding how your audience thinks when searching for products and services online.
That information helps us determine which interests and needs need to be addressed during the customer journey. This is how we do it:
Captivating, keyword-focused title tag:
On your landing page, these are the 8 to 10 most important words that we will write. You need to keep it keyword-focused and compelling enough to get clicked over your competitors.
Eloquent description:
This text is the first point of contact in the search engine results and is therefore a crucial component of optimizing your landing page. Create descriptions that get clicks through strong calls to action.
Powerful, keyword-focused headline:
You need to ensure that the user experiences continuity when making the first contact with the website. The headline contains the optimized keywords and gives your potential customer a reason to stay on the page and interact with what is being offered. It also gives search engines the thematic focus of your page.
Thematic and keyword-focused content:
It is very important that the content of your landing page is focused on the topic and the goals that your website aims to achieve. Use the right keywords and related phrases, but more than that, make sure the content is useful to your users. Use code to properly structure content for easy reading.
Call to action:
A good landing page doesn’t leave the user feeling unsure about what to do next. It is clear and concise in providing the user with motivation to take the next step. Create a clear goal and desired action for the user to take.
Site structure:
When grouping your keywords and creating the site structure, consider the themes of the website, the keywords you want to rank for, and what the overall purpose of the site is. Also consider the customer journey and make sure the site structure makes sense to your customers.
Signs of trust and credibility:
Add testimonials and logos of companies your clients have worked with so far. This will send signals of trust to your target market and increase your credibility. Encourage customer reviews through social media and forum participation, email surveys, and links to your local customer listings.
Socialization:
The importance of social signals should not be underestimated when it comes to search algorithms. Make sure your website pages are easily shareable by users, making sure your visitors engage with your offerings.
