The most valuable real estate on Twitter is your profile. And you only have 160 characters to make a good impression. That is a huge responsibility for such a small space. So does this mean that you will have to become a master writer? Are you going to have to invent some brilliant, clever and fascinating propaganda? Well, not exactly … you need to create a strong profile, but you have one here.

And it’s a great way to increase blog traffic. When people come to see you, they will look at your profile. You only have 160 characters to explain yourself, and that’s not really much space. Let’s be honest; it is difficult to cross in such a small space. But there is a solution that allows people to learn more about you. And this space is virtually unlimited …

Put the URL of your blog in your profile Twitter allows you a live link on your profile. This link is easily the most important piece of real estate on your profile. What you put there could be the determining factor of whether or not someone follows you.

Am I overdoing this? Well, consider this … I’ve seen many people say on Twitter that they will check the site on someone’s profile to decide if they should follow this person. I have seen people write about this in blog posts and even in blog comments. Many people seem to consider this to be a very important factor in their next decision.

And my analytics programs seem to back this up. When I look at the source of visitors that come to my blog. There are a surprising number coming from my profile page on Twitter. It consistently ranks in the top ten of all traffic sources. Surprised? I was the first time I realized this.

I guess what I’m trying to say here is that you should take another look at the link on your profile page. Are you currently sending it to an affiliate link? (bad idea) Or maybe a subscription page? (probably not the best use of this space)

The URL of your blog is the best option Not only should you add your blog URL here, but you should also consider sending potential visitors to your About Me page. They are looking to learn more about you, so why not give them the information they are looking for? Better yet, why not create a page specifically for Twitter visitors? You could give them a special greeting, tell them about yourself, and encourage them to follow you. Why not roll out the red carpet … so to speak?