While writing a book or for a specific magazine or article site, you should use flowery language by using catchy words, long sentences, phrases, or idioms. In short, you need all those elements that will make the text more attractive and hook the readers! However, that is not the case in technical writing, i.e. when writing for service- or product-based websites. Built using advanced web development frameworks, they should be produced with clean, simple content that is conversational to shoppers. Specifically, the content of the website must be representative of the services and the company. But why is it called technical writing? Good content on websites plays an important role in SEO and content marketing. It helps to get the backlinks and climb websites position in search engines to get more visitors.

So the next time you’re preparing content for a high-end website or online app for your business, keep these tips in mind.

#1 Know your target audience

The first thing you need to clear in your head is the target audience of your site. Whether it is a group of businessmen or corporate service clients, they are all laymen! Therefore, keep your vocabulary absolutely simple. Don’t use more technical words or flowery English to keep the content snappy. Instead, keep it completely simple, so that even a child can understand what he provides from his site.

#2 Show but don’t dictate

Don’t dictate or describe everything about your products or services to visitors in the text. Let them discover it gradually as they go through the different pages. It makes visitors curious and convinces them to visit more pages of your site in one session. So show them what you provide, but don’t spell it out.

#3 Use simple and short sentences and active voice

Actually, there is no point in over-elaborating technical stuff on websites. Most visitors are basically skimmers and like to get things done quickly. So, try to use shorter and simpler sentences. And also use active voice, as it is as if you are directly interacting with them.

#4 Be assertive

Don’t assume that everyone knows about your company, products, or services. they don’t. But, they are coming to your site to find out. So, write with absolute authority and command.

#5 Avoid jargon

Your website is for the layman. Not just for the technically-trained! Be sure to put information that is also easily understandable by non-specialists. Even if you need to use complex, technical, or niche terms, explain them or hyperlink to other pages that will provide your basic information.

#6 Use text to complement images

While you’ll be placing images at every relevant point or page on the website, create content that perfectly complements them. This will enhance the images on the site and make it more engaging for readers.

These explain web development just doesn’t end with creating a great website or app. But developers should also have some online content marketing ideas. They should know exactly what can attract a good number of visitors to a website, in addition to making it attractive in terms of design.