Although AdSense is the king of contextual advertising, many AdSense publishers get frustrated with the cost per click (CPC) they get. It really breaks your heart when you see that the average AdSense CPC is $0.01. It really is. Some even claim that it is Adcent instead of AdSense. Here I am going to share some open secrets that can make you smile when looking at your AdSense CPC.

• First check if you are in the smart pricing trap. Get over. A smartly priced account significantly lowers your average CPC.
• Are you considering Google’s visitor map when positioning your banners or link blocks? Google hit map talks about the researched results regarding the prominent places that people tend to look at.
• Do you keep changing the color scheme of your ad units to find the best one?
• Are you targeting the correct keyword?

This is very important when it comes to increasing your AdSense CPC. If you’re targeting or typing in a keyword where advertisers aren’t bidding much, ie the CPC is already lower, how do you expect to attract high-paying ads? So you need to do proper keyword research before writing anything.

AdWords free keyword tool is one of the best keyword tools to do your zero budget keyword research. You can also go for premium keyword research tools, if your pocket allows. Find keywords that aren’t overly competitive but have a higher average AdSense CPC. This is where you can find keywords in your niche to use AdSense correctly.

• Are you writing for internet savvy people? people tend to avoid Google ads. Those who already know about AdSense are more likely not to click on the ads. Try writing for a particular section of people who are unaware of AdSense and the whole make money online (MMO) thing.
• “Less is more” – You can try it. Use fewer banner ads. Instead of using 3 banners, use 1 or 2 banners in a very prominent location. AdWord (Google Advertising Network) bidders bid more for better placement of their ads. Yes indeed.
• Try different templates for your site or blog to optimize ad positioning. AdSense ad placement and different color combinations are the ways to go to optimize the same.
• Use Google section targeting to attract relevant ads, but with caution. Because if you use it incorrectly, all ads will become public service announcements (PSAs).
• Inject (latent semantic indexing) LSI keywords along with your main keywords so that the AdSense bot understands the topic of your page and provides relevant ads. This is very important when it comes to CTR. And a good CTR means good money.

I hope that helps. Visit OnlineMoneyKey – Earn money online in India for more information.