Cold calling prospecting in sales is one of the many ways that people find leads and new prospects. There are many other ways to find leads besides cold calling prospecting, but for now we’ll look at ways to maximize your time while cold calling prospecting.
cold calling prospecting Also know that in some circles phone sales are a hit or miss proposition, even the best at cold calling prospecting will have minimal success finding new leads that convert into sales. There are three main ways to make sure you are productive when it comes to cold calling prospecting and have your list ready, call at the best times and always ask for an appointment.
When cold calling prospecting, the best practice is to have a list ready so you can go through the list and contact the companies or people you think are prospects. If you have a goal of making 100 calls while cold calling before you start making calls, make sure you have phone numbers and a contact to call. When you have a ready-to-use list, you can review it quickly and you won’t waste time trying to find numbers and other vital information.
There are usually better times during the day for cold calling prospecting and a lot will depend on the market you are targeting. If you are selling business to business, early in the morning between 7-9am you will have the best chance of getting in touch with the decision maker, this will also eliminate the gold calls.
If you are making sales calls to people at home, the best time is between 6 and 8 pm, as there are more people at home during this time and they are more likely to answer the phone. While cold calling prospecting calls during these hours will allow you to talk to the most number of prospects.
If you are cold calling prospecting, one thing to remember to do is request the appointment. Some people get so involved in the conversation that they let it take on a life of its own and forget to ask for a meeting. If your goal during cold calling prospecting is to schedule appointments, always ask for the meeting. I know this sounds like a no-brainer, but you’d be surprised how many people never request a meeting with a prospect.
I do not advocate cold calling prospecting [http://sickandtiredofcoldcalling.com] as a means of finding new business because there are many ways to get quality leads besides cold calling. If you think cold calling prospecting is the only thing that can get you leads, follow the three steps above and you’ll accomplish more in a shorter amount of time.
