The background is rarely the dominant feature in China merchant advertising, but when the background needs to be emphasized, the use of color is undoubtedly the best means of emphasis. However, the use of color should be limited to the background only. This technique would be of interest to advertisers of any product whose trademark is simple in design and has color.

But the use of color, for the moment, is not possible in the best category magazine; For newspaper ads, we’ll have to use the monochrome substitute for tints. In the meantime, Noritake designers can tackle this problem for our benefit and show us how the background can be emphasized in newspaper ads, but the task is obviously different. There is now a tendency to emphasize the background by raising it in the same plane as the other units. Ads with map backgrounds and other online utility patterns are the most suitable examples.

The china merchant’s emphasis on the caption, the descriptive matter of the illustration, is most easily achieved by displaying the caption as the ad headline. The caption belongs to the footer of an ad and must be conveniently positioned for us, it is actually a difficult issue to give it greater emphasis. Seldom, in fact, is this necessary; Because while the title is always an important unit of the design, it is often of secondary importance to the offer made by the text or headline. At the same time, we have concrete examples of Fitz and Floyd schemes where the coupon should be emphasized and where advertising is used for market analysis. In both cases, the coupon has some value defined as title.

Again, the caption may actually be a tabloid quiz. When the publisher is faced with the problem of coupon emphasis in theses or similar conditions, it is quite justified to break with tradition and place his legend far from the footer or even placing it in the least convenient position for detachment purposes. Johnson brothers. Buyers will come up with another method of emphasis after a bit of retention practice. This can be done by effectively following the style of a check.

Preliminary deletion of a title header for each layout is recommended. It allows you to study your weight from all angles and interpret its meaning from all points of view. If allows you to study a weight from all angles and interpret its meaning from all points of view. If, after such a test, you are still in doubt about China’s assessment of whether a certain word can be emphasis and thinking will turn to how the emphasis of China’s business title header can be achieved, by position.