If you have been trying to increase online traffic to your website, you need to learn how to market videos. The first place to start is with YouTube. Read on for step-by-step instructions for getting traffic with this effective method that is gaining popularity.

Step #1: Create your video

The theme of your video will depend on the theme of your website. When brainstorming your video ideas, keep in mind that you want to create a video that informs, not one that blatantly advertises your site or product. For example, if your site sells downloadable music, you could make a video giving your thoughts on your favorite or least favorite artists. If you sell software, you can make a Camtasia video that shows you how to best use a feature of one of the programs you offer.

Step #2: Brand your website in the mind of the viewer

A great way to display your URL to potential visitors is to embed it in the video itself. You’ll just need to create a small image of your website address in Gimp or Photoshop, then use a service like Hey! Spread to add it to your video. That way, even though you’re not blatantly promoting your website in the actual video slideshow, your URL will be at the bottom of the screen all the time, drawing viewers past if they like what you have to say.

Step #3: Upload your video to YouTube

Uploading is a fairly straightforward process. It’s just a matter of signing up for a free YouTube account, clicking the upload video button, and following the step-by-step instructions. There are a few details to pay attention to if you want your video to be effective. First, make sure that the title you choose for your video is interesting and relevant. Second, make sure you tag your video with as many relevant keywords as you can think of. Doing these two things will ensure that the people who are most likely to be interested in your website are the ones who see your video.