2 (X) IST: For 2 (x) ist the key trends for next season are Campus with striped school tie effect trim, fuzzy logos and heather space tint effects, while ‘Tux’ adopts satin trim, mimicking suit pants for dinner. The fabrics are technical with absorbent effects, using bamboo and soft modal in the ‘Optic’ range. The core colors remain black, white, and heather gray, with seasonal hues of navy blue, cranberry, emerald, chili pepper, and sangria.
A totally new innovation is the men’s 2 (x) ist Form control pant, which uses bands of 80% cotton and 20% elastane and an extended waistband, available in black or white as of July 2009.
BJORN BORG: Bjorn Borg men’s underwear is selling very well and refreshing collections every month to six weeks. Their Fall 2009 collection is inspired by two themes: tennis heritage and hand-painted prints in vivid colors along with computer graphics, both featuring signature logo waistbands. Bjorn Borg’s loungewear adds tight and baggy designs, while socks pair with underwear with an emphasis on stripes and simpler options. Men’s underwear styles include boxer shorts, piquet briefs, and knee-length shorts.
BRUNO BANANI: Expanding his portfolio, Bruno Banani will launch an additional collection of young men’s underwear this fall, targeting the 15-29 year old age group. Colors include kiwi violet, orange, red, and neon. The main collection brings 17 lines for the season, with two new fabrics: Sorona made from sustainable and eco-friendly cornflower and another made from milk! Yes, milk protein fibers: bacteriostatic, breathable and that promote skin hydration.
CALVIN KLEIN: The Calvin Klein Fall range focuses on the so-called Black and White ranges in complementary product groups. Black, in ultra-light microfiber with a proprietary fabric construction, it features four-way stretch and breathability. And no pilling. The five-piece range features a black jacquard woven waistband, sophisticated logo and raised detail. White comes in superfine cotton with elastane for easy stretch.
DIESEL: Diesel Intimates caused quite a stir (actually a jaw-dropping surprise for some!) At the Paris trade show earlier in the year with mud fighters at their booth. As always mixing humor and provocation, the combatants touted new fall collections, including new men’s colors (glitters, graduated rainbow hues, and men’s classics black, gray and white), graphics, trompe l’oeil and denim effects. The underwear extends to nightwear and rest with pajamas in fabrics, separates and one piece.
FRED AND GINGER: The founder of the luxury brand Fred & Ginger Victoria Holt explains that her fall designs focus on the glamor and sophistication of the 1950s, using French silks, fine English cottons and Swiss sweaters. Colors complement her lingerie collection, including slate gray and lilac, aubergine, black and Indian pink in designs inspired by the landscape and waters of the Mekong Delta.
FRUIT OF THE LOOM: Fruit of the Loom designs its collections specifically for European men using pure cotton rich fabrics, design details and contemporary styles. All garments are Oeko-Tex Standard 100 approved and the packaging is recyclable. For 2009 there are three collections: Style in white, black or navy, with contrasting colored waistbands, Comfort offering a modern twist on traditional styling and trendy colors Sienna and Soft Slate, while Classic comes in knitwear. and pure cotton fabric in five color options. . Many styles are charged per tag for maximum convenience.
GINCH GONCH: Ginch Gonch’s inspiration for the new season is Boys & Toys and the hits of early 2009, like his fire truck print, will continue throughout the year. His PR, known as the ‘Director of Schmoozing and Carousing’, says: “Our strategy has always been extremely unconventional when it comes to both our product and our marketing and promotional initiatives. To alleviate post-holiday boredom , we often present new and exciting surprise collections accompanied by funny images and even promotional songs and videos. We believe that our customers should never be taken for granted and deserve to be entertained. That is the core of the Ginch Gonch philosophy. As we always say, ‘ Live like a child! ‘. “
HANRO: Hanro, celebrating its 125th anniversary this year, targets men who are conscious of feeling good in the clothes they wear and in classic style. Their fall theme Soiree de Luxe features silk modal and new fine fabrics from Austria, as well as trendy shades of graphite, misty gray and faded lilac.
HOM: HOM will offer many exciting new designs to stimulate customers and attract younger consumers with, for example, the new e.Go range. There will be new packaging for many series to refresh the appeal and promotions such as “Safe Love” (HOM will make a donation to the AIDS charity Sidaction for each brief sold). Along with the edgy e.Go in bright colors and urban prints, the best seller HO1 with the patented horizontal opening debuts in four patterns including shirt stripes and a floral motif. Other arrivals include business underwear, contrasting inner waistbands, and bright hues for HOM Sport designs.
JOHN SMEDLEY: Brand new, but from a storied name in fashion, as part of John Smedley’s 225th anniversary celebrations, the brand has launched a range of fine men’s and women’s underwear. In 30 gauge John Smedley Sea Island Cotton, the menswear selection, in store as of July, which includes five blouses, a trunk and a long johns.
JULIPET: The Julipet collection for fall interprets two styles: elegant and refined inspired by the fine tailoring of Sartoria Italiana and Old Fashioned Style, expressing a classic, clearly masculine feeling, without losing sight of new trends. Nordic Sea and Sport Couture reflect the look of trendy sportswear by using home wear that can easily be worn as outerwear. Their range of underwear is coordinated with nightwear themes, focusing on the innovative use of new materials, from elastic waists to seams. The image is clean, linear and sophisticated, offered in timeless white, navy and black alongside more striking combinations of navy / indigo, brown / sand, light gray / charcoal, and contrasting color accents.
MEY: Totally new for Fall from Mey are a range of Meryl-elastane in three colors and an extension of the Club series, Range 682 Club, only in black with silver and semitransparent stripes. The new colors include snow, tobacco, midnight and Nordic blue, as well as iron, as well as a very fashionable violet.
OLAF BENZ AND MANSTORE: From Germany, the brands Olaf Benz and Manstore Guywear of Premium Bodywear are strengthened in the United Kingdom. Olaf Benz expands its fall offering with over 100 shapes, colors and design variations including silk pants, microfiber shorts and mini pants.
From the risky Manstore Guywear come trendy designs, eccentric fabrics and overt sex appeal, fishnet and lacquer fabrics and rubber-like textures. Mastercut offers very low cut briefs and pants. The Adviser range even adds a rivet collar and wrist strap that can be chained to hotpants with a carabiner!
MEN SLOGGI: While Sloggi Basics continues to be the best seller, new for fall is a contemporary range, sloggi men Black in a premium cotton elastane blend, with a wide logo waistband and three styles, midi, hipster and shorts. Sloggi’s first men’s series and best-seller Basic adds a skin tone with a logo waistband on the mini and shorts.
WAXX: Originally aimed at the extreme sports market, WAXX from France has established itself as a cult collectible brand. New prints include Kiss, Bones, Flower Power, Wallpaper, Metro, and Pole, while the ever-popular Las Vegas, Goldmember, Balls, and more will carry over into the new season. WAXX is packaged in a reusable metal tin with a free keychain and sticker.
The brand also stands out by sponsoring some of the best DJs (eg David Guetta) and stars of extreme sports.
XTG: XTG is a four-year-old Spanish brand offering vivid colors, religious and comic images for fall on boxers, briefs and T-shirts. The fall season sees XTG’s first use of high-end stretch silk and modal fabric. Picture prints use drawings of roses, skulls, playing cards and dice, while low-key designs add horizontal stripes and tartan.
