As the year 2018 has begun, it makes sense that in this new year what could be the biggest changes in social media to expect.
By and large, the world of social media has seen continuous growth in technology and innovation. Every day you see some new innovations or hear new announcements.
So, let’s discuss the possible trends that may follow this year and the ways that social media managers can plan for these changes.
1.Continued growth in Live video content.
Facebook recently announced some changes to its News Feed algorithm that will change based on the type of content from users, shifting from the user’s friends and family to the type of content or pages from the user’s followers. This also implies that you will start an intense discussion between users as they share content on their own private network.
2. Messaging apps will be an important mode of communication.
Nowadays there are several messaging applications like WhatsApp, Facebook Messenger, WeChat, etc. Nearly 4 billion people use these kinds of messaging apps to communicate with each other. These types of apps provide a much faster and easier way to contact people. In fact, using messages for customer service is much more scalable and less expensive, especially for businesses and customer services.
3. Virtual reality on the rise of better marketing experiences.
In the era of Artificial Intelligence, Virtual Reality is making headlines. With its unique features, it creates a memorable experience unlike other mediums in the field of marketing. In fact, thanks to this brand its value is instantly recognized.
4. Voice search and AI will be a game changer
As development continues, voice-powered devices that respond quickly to verbal commands rely heavily on artificial intelligence. As we can see in the market, some voice controls for personal help are being incorporated in some devices that we use, such as smart speakers, TVs, etc.
The other innovation where Artificial Intelligence plays a major role is in autonomous vehicle technology which continues to progress. Based on this technology, it is clear that voice activation will also be used for self-driving cars. As these types of vehicles will be equipped with voice capabilities that will allow drivers to execute other functions such as making phone calls without taking their hands off the wheel.
5. A boom in Live Streaming
There will be a consequence of the live broadcast and we will see much more. The presence of Live Streaming will increase as it works. For example, through this technology, we receive an update on phones every day.
6. Online Hangouts will be the order of the day
Online hangouts are a fast trend with Gen Z, who believe more in socializing and partying. In fact, online hangouts go hand in hand with virtual reality.
7. Influencer Marketing will be at the Focal Point in Social Media Engagement
Influence marketing is big business with a billion dollars at stake. In fact, there are many people who mint up to 6 figure money through influencer marketing.
It has a big impact on millennials when it comes to their career choices and the kinds of choices they make in everyday life, like the kinds of products they want to buy.
8. Make stories with Instagram
From a marketing point of view, Instagram stories will have a lot of relevance compared to other marketing platform. There is an avalanche of Instagram stories that has almost 10,000 followers.