Successful Photography Business Cards

The photography industry is competitive. To compete effectively, a photographer must use all the effective tools available.

Often in the shadow of Facebook’s cool marketing tools, charity campaigns and SEO is the simple business card. Effective photography business cards are a key component in a photography business marketing strategy.

Here are some tips to make sure your business cards enhance your image and help market your services:

* Do not use non-standard size cards. People often use standard sized containers to store the cards they receive. If your cards don’t fit, they probably won’t save. Otherwise they will be used to find you.

* Keep your cards consistent with your other marketing material. You are looking to establish a brand. A brand is established through repeated exposure to a consistent message. By keeping your cards consistent with your other marketing material, your brand will be more deeply imprinted in the minds of your potential customers.

* Before you print your cards, ask key customer demographics for their feedback on how the card feels. As a business owner, sometimes you are too immersed in your work to gain an objective perspective. Asking your ideal clients for their opinion can help you get around this blind spot.

The photography industry is competitive. To compete effectively, all of the most effective marketing tools must be used. Just because business cards are common doesn’t mean they’re not worth your attention. Since they represent your work, take the time to make them effective.

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