PAY PER CLICK (PPC) ADVERTISING:
Advertising through the PPC method allows you, as a business owner, to place advertisements using keywords within search engine results pages, of course, for a price. The goal of PPC is to help website business owners attract targeted customers. Target customers are those who are already searching for your or similar product offerings; This helps you get your ads and business in front of those who are likely to be potential buyers. The goal of PPC advertising methods is to give you, the site owner, control over your budget while getting maximum exposure for the site.
Understand, you do not pay for the placement of your ad; instead, you pay once a potential customer clicks on your ad and comes to your website. The amount you pay for that customer has already been agreed upon through a bidding system. It is imperative to the success of your site to appreciate that you are paying every time your link is accessed and your landing page is accessed. Remember your budget!
When you get started with your PPC campaign, you should keep an eye on your budget and be prepared to spend a little more for the first few weeks while you learn the system. Once you have your funds ready, it’s time to determine your keywords. Be sure to properly research not only the best keywords or keyword phrases, but also the value of those words in terms of competition. Move on to creating your ad and creating an account, and before you know it, you’ll have plenty of data to help you direct your efforts.
Third-party companies often allow search engine ads to be placed on their site; they are often referred to as content network property. This is a benefit for everyone involved; especially considering that it’s not often in life that you find yourself in a win-win situation. See, the third party gets a portion of the revenue paid by you, the advertiser. In fact, they can earn more than eighty percent. Consider when you have searched for an article or information on the web and have landed on a website full of information; Remember the ads on the page? These ads usually have something in common and complementary with the article or information you were looking for.
It’s not uncommon for consumers to ignore ads on the content network, and this spot isn’t nearly as valuable as a high listing on the search engine results page. When your ads appear on a content network property, don’t worry, your ad is still being viewed! In fact, your ad is displayed and seen together with information similar or complementary to your product. Now, there may not be a high click-through rate, but these search engines most likely look like your target audience, and therefore look like your customers.
Types of PCPs
There are mainly two different types of PPC, flat fee and bid-based.
The flat rate is an excellent option, especially if you are selling products at very good prices. This is often the option selected by those who need to appear on the comparison shopping results page. In these types of search engines, customers are highly targeted along with choosing the product with minimal fees.
Remember, you can always pay more for a higher ranking, but you may not need to after collecting some benchmark data to compare. Ask yourself if paying more will really attract more attention than it currently does, or if changing your ad would be smarter.
If you decide you want to change your ad or even pay more for a higher level of exposure, check to see if that site uses rate cards. The rate sheets have a fixed amount per click, but are in accordance with the possible areas available as advertising space. Now, don’t assume you’re restricted to just those prices; No, you can bargain if you offer search engine owners a valuable, long-term contract.
Based on offers
Bid-based bidding gives the buyer many opportunities to control their budget; This type of PPC is like an auction for advertisers. Each PPC client tells the networks how much they are willing to pay to rank higher on the search engine results page – you set the maximum amount you are willing to pay and compete against other advertisers. The competition is run like an auction and each advertiser bids on the spot and you drop out when the bid is too high for your budget. There are often multiple places open and this often depends on the keyword. When there are multiple places, they will be placed in order of bid value and perhaps ad quality – make great ads!
Budgets and Offers
You will need to determine what your maximum rate will be when using PPC; When making this determination, remember to consider that the website is open 24 hours a day, 365 days a year. If you don’t keep the above in mind, you’ll find that PPC can get very expensive very quickly. While you’re trying to make this financially difficult decision, try Yahoo’s Estimator Tool. This tool will help you develop and calculate potential budgets and is very helpful in judging how much money you will spend to take on your competitors and if it will be worth it. In general, you want to spend enough to get to the top five spots on the search engine results page.
You’ll also need to consider the value of your bid in terms of keywords. Some keywords are worth more than others; in fact, some of the most popular keywords will be nearly impossible to afford. The affordability of a keyword has a lot to do with the financial power of its competitors, especially national brands.
In these situations, you may want to search for keywords that are very specific so that when your ad is clicked, your chances of converting are higher.
Preparation of your advertisement
When preparing your ad, be sure to keep your audience in mind. Take the time to learn their language, hobbies, hangouts, and demographics; doing this will provide a great deal of knowledge. This knowledge will point your ad in the right direction to create eye-catching ads that grab attention and convert.
Don’t forget to make your ad and landing page consistent so search engines know they’ve come to the right place. Also, make sure the ad links to the information the potential customer is looking for or your bounce rate will be higher than you want.
the big three
There are many different search engines on the Web that offer PPC, but the big three include Google AdWords, Yahoo! Search marketing and Microsoft adCenter.
Google AdWords is the biggest player in the PPC world. Because Google has built itself to be the most popular search engine and aims for customer satisfaction, it has as many potential customers as possible. The number of potential customers is staggering – make a great ad and landing page and success can be yours. Start your efforts here; it’s the easiest to manage and has plenty of instructions available to help you get your PPC roots. It’s worth noting that being successful on any search engine site takes time and effort; take the time to learn the system of each PPC.
yahoo! search marketing
With more and more people turning to the Internet to shop, it’s a good idea for individuals and businesses looking to sell products and expand their consumer base to have an online presence. This can be done with the help of Yahoo! Search marketing. This program allows people or companies to advertise on the search results page of Yahoo! And the popular websites of Yahoo! The net.
If you decide to set up a Yahoo! Search Marketing account, you can use what they call a “sponsored search” to post ads that contain keywords that you think people will use when searching for a business like yours. When the keywords you have chosen match what is put into the search engine, your ad will appear on Yahoo! search results page. Then if all the searcher has to do is click on the ad and they will be sent to your website.
A nice feature of Yahoo! Search Marketing is that you are in control of how much money you want to spend on your advertising. All you have to do is set a maximum bid for how much you’re willing to pay when your ad is clicked, at the same time you can set a limit on how much you want to spend each day. So you won’t be hit with an astronomical bill out of the blue. This is a good option if you want to start with just a little bit of advertising to see how it goes before you decide whether to spend on advertising in the future or discover there may be somewhere else where you would be better off spending. your budget.
Microsoft Ad Center
Microsoft adCenter is similar to Yahoo! Search Marketing agrees that it works with Microsoft’s search engine, Bing. With Microsoft adCenter, you can target your desired demographic customers using over ten thousand keywords, which you can apply to reach customers locally, by gender and age range. By being able to focus on your target demographic, you’ll have the best chance of maximizing the return on your advertising investment.
When you use Microsoft adCenter, they’ll provide you with data that helps you and your business optimize your advertising campaign to make sure you know when you’re making the most profit and reaching the most customers.
Microsoft ad Center is a pay-per-click advertising model. To get started with the program, you set a maximum bid of what you’re willing to pay for each click on your ad. You will also set a monthly budget of what you are willing to spend on your advertising. Be sure to keep this in mind when determining how much you want to spend per month, if it turns out to be too little, your budget may be gone in less than a week, especially if the ad campaign is more successful than you are. You can think. So be sure to take the time to think about it, and don’t be afraid to ask Microsoft for help in determining how much you should allocate to advertising.