How To Improve Your Google Ranking: Invaluable Secrets From An SEO Expert

Ignorance is not a blessing in online marketing. Common mistakes made by inexperienced entrepreneurs can result in poor sales in large part because few people visit your website. Why? Because little to no effort has been invested in website search engine optimization, probably the most important aspect of having a website to date.

If you have a website, you probably know that where you appear in daily Google searches can be beneficial or detrimental to you. If I’ve already lost you, let me explain. Everyone who uses the internet today has particular interests and at one point or another they will type a short phrase into the Google search field to find websites that represent their interests. For example, if they have been invited to attend a baby shower, they can search the Internet using the phrase “baby shower gifts.” What happens next is critical to your website if you sell baby gifts. On page one of Google’s search results will be the most popular websites offering baby gifts, mysteriously ranked by a Google algorithm that takes into account how much traffic a site can receive, how many external links connect to this site, how relevant is your domain name, page title, page description and actual content correspond to the phrase that was searched, how “rich” or comprehensive can that content be, with what how often that content is updated, how many internal links on the site are related to search, as well as meeting a range of other search engine optimization parameters.

While most people with a website have heard of search engine optimization or SEO, most of the business owners I have worked with consider it a non-essential service designed to rob them of their valuable marketing funds. without any apparent benefit. And it doesn’t help that your spam filters are filled with daily emails from SEO “experts” promising you the top spot in Google rankings. I admit it gets a bit tedious and difficult to swallow!

For that reason, I include SEO as part of my website design services, eliminating any reason for my clients to get angry about their spending. In fact, they applaud this decision with relief, as they would rather work with someone they trust. From my point of view, it gives me the opportunity to show you an improvement in their rankings, which in turn increases traffic and sales. Many of them say that I am a magician. But I know it’s just being aware of what Google is searching for.

One big reason your rankings may be suffering

If you’re in an extremely common category of websites, like baby gifts, for example, the likelihood that your website will appear as the number one search result, not even mentioning that one of the top twenty appears on the page search results, it is quite remote. In fact, it wouldn’t be surprising if your website appeared on page 1,056 of all search results when you find that a Google search for baby gifts returned 24,200,000 results in 0.22 seconds.

Wow! That is stiff competition! And which lucky website appears at the top of the list? I clicked on it and found that it was very well represented in the baby gifts category, with many options and many shopping options presented in a professional and attractive manner. I also found that it was hosted by Yahoo Stores, which probably facilitated sophisticated and cutting-edge functionality in terms of shopping cart performance, as well as advanced search engine optimization assistance.

This did not surprise me. Since I have clients who have stores on eBay and Amazon, as well as an eCommerce website of their own that uses a great shopping cart powered by ShopSite, I am aware that you can easily reap the benefits of relationships with these internet giants at boosting your Google ranking. If the additional registrations I have made for all of my clients’ websites with Google Webmaster Tools and Google Analytics also contribute to excellent search rankings is not a confirmed fact, I would venture to say that if partnerships with Google do not positively affect their rankings . Certainly the knowledge gained from them does!

My daily foray into visitor analytics for each and every one of my websites gives me a definite competitive advantage in understanding what affects visits, searches, rankings, and results. Additionally, each of the internet giants I have mentioned has a financial stake in the success of their stores by sharing a percentage of sales, charging listing fees, or charging a monthly shopping cart fee – all of which I consider to be! It is well worth the money! You definitely get what you pay for.

Of course, I can’t argue with the value of using PayPal as your store’s payment gateway, allowing you to use its wonderfully comprehensive functionality to accept credit cards for free. Years ago, some of my clients paid exorbitant monthly fees to banks for such services, many of which underperformed and had woefully weak administrative support. It is truly heartwarming to have discovered that some of today’s internet giants are easily accessible and wonderfully responsive to user needs!

And I must add that the ultimate leader of the group, Google, offers incredible options in terms of a knowledge base on virtually every possible topic, free of charge … yet it is one of the richest companies in the cosmos.

What to do to improve your Google ranking

But let’s get back to their baby gift website and their less than stellar Google search rankings. What can you do to improve your ranking if you are competing with everyone? First, as I would recommend in any marketing effort, your ecommerce website would perform better in Google rankings if it was attractive to a special segment of a market rather than an entire generic category across the world. Instead of targeting “gifts”, or even “baby gifts”, it is better to try narrowing down the category to describe a more unique aspect of baby gifts, thematically, geographically, or in some other way that makes your effort different. the rest. While you will still compete with a host of other websites, if someone happens to be more specific in their search terms to include your specialty, your Google ranking can be positively affected. Another useful strategy is to include a blog as part of your website because that content is updated more regularly and will attract Google’s attention. Overall, while I still advise you to be frugal with your marketing spending during this economic downturn, I urge you to make sure to promote your website everywhere you can to increase traffic on your own. As well as adding your website URL (www.yourwebsite.com) to every marketing mode you use, including your email signature, your business cards, letterheads, advertising, newsletters, brochures, networking opportunities, etc., it is also your responsibility to search the Internet for the endless variety of sites that will include free listings about your business, such as Twitter, Facebook, LinkedIn, Yellow Pages, Yahoo, and Google Free Local Listings, etc., as well as forums and blogs about Appropriate topics where comments can be posted including links to your website.

When analyzing your Google rankings, don’t put too much emphasis on your fear that it might be your web designer’s fault for not having a facility for beautiful graphics because Google doesn’t even see the artwork on your website. And if so, Google search rankings don’t care about how innovative, eye-catching, appropriate, or tasteful your artwork may be, sadly. Rather, the search engine optimization techniques required for successful ranking are based more on strategies that ironically can serve to denigrate the aesthetics of a website if not controlled by a web designer who has a complete understanding of what. which is necessary to achieve Google’s parameters while keeping track of what you maintain. the professionalism and charm of the viewer in website design.

Often times when I do a Google search on a particular topic just to see what competition there may be for a client I’m working for, I dislike the look of some of the websites that have made it to the top of the list. search results. lists because they have clearly achieved their enviable position in returns for nothing to do with the sophistication of graphic design! However, their SEO specialists (if not the web owners themselves) have cracked Google’s code to rank superiority by virtue of simply understanding what defines a properly optimized website, regardless of what it looks like. I often wonder if there is a certain bond between computer geeks that gives them a universal similarity, which makes SEO voodoo very easy to master, unlike some of us who focus more on the importance of appearance and excellence of the brand.

In any event, I am pleased to report that both aspects can peacefully coexist for the benefit of the website owner, who can enjoy a prominent presence at the top of search lists while winning the hearts of shoppers with glamor, cunning and ostentation. Google has been completely lost.

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