When I think of successful logos, I think of the following list of companies. Ahhh, I said that logos make me think of companies, not the other way around! That’s the secret why you need a logo as part of your creative branding solutions! To illustrate that point, here are some examples. Let’s play Name That Logo:

1. I say Mickey Mouse … You think of Disney.

2. I say Swoosh … You think of Nike.

I could go on and on, but you get the point, I’m sure. Logos are an important piece of any creative branding solution. Also note that a logo does not have to be directly related to the actual business product or service. A local example in my area is a real estate developer using an anchor as his company logo. There is a subtle relationship to anchors and homes in the sense that a home is an anchor for family life, safety, and our basic need for shelter … but … would you really think about using an anchor as a logo for a real estate development company? This company has been and has been successful in being incorporated into a creative branding solution … it is unique!

What else do you need in a logo? Well, you have to think about colors, there is a whole psychology behind colors and the use of colors. Did you know that red cars are the most expensive to insure … true story! Red draws attention and red cars attract attention and subsequently cause more distractions, resulting in more accidents, meaning that the world’s red car owners pay higher insurance premiums because people crash against them more often than any other colored car … too bad for them.

Question: How many real estate signs for sale do you see that are all red, partially red, or a derivative of red (maroon, crimson, etc.)? A lots of! Red draws your eyes to the sign and ideally to the house. Therefore, you need to consider the colors in your logo branding.

You see, it takes a bit more than doing a web clip art search to create a logo. It’s a big part of your branding solution and it’s something I suggest you do with a team of people to maximize the benefits of a great logo. The most important thing is to be creative and allow a team of people to help you with your logo design.