Bill was once quoted as saying something like, “Microsoft has had a lot of competitors over the years. It’s nice that we have museums to record those moments in history.”

Oh. It’s not a good thing to think about if you were one of those competitors, that’s for sure.

But you certainly don’t need to be a Microsoft competitor to feel the sting of business competition.

With the number of chiropractors in practice today, and the number of new doctors entering the profession each year, I’m sure you’ll agree, it’s a pretty crowded and competitive chiropractic market.

The number of shrinking incomes and struggling doctors certainly bears this out.

So how do you get on the winning side…the success side…of the competition in the chiropractic business, instead of the struggling, losing side?

2 ways…

1. DIFFERENTIATION.

2. PROPERLY USE YOUR PRACTICE METRICS.

Let’s talk about differentiation first.

To stand out in a crowded profession, you must be able to show potential and active patients what makes you and chiropractic care at your office different from what any other doctor or chiropractic office offers.

Most importantly, you need to offer unique value and benefits to patients that they can’t get from any of the other local doctors competing with you.

And, if you truly want to protect your practice and revenue from current and any future competition, you must learn how to uniquely position your chiropractic practice in the minds of consumers.

In other words, you have to learn how, through your marketing, to make potential chiropractic patients see your chiropractic practice in comparison to others, like apples to oranges.

This only happens when you take proactive steps to create that unique and differentiated positioning through your patient acquisition and retention methods.

And, this is where your practice metrics come in…

Plain and simple, the only way to rapidly grow (and maintain) a chiropractic practice is to understand and manage your practice’s key metrics (measures/numbers).

Just like acquiring wealth and being financially free is about properly managing and measuring certain numbers (ie your bank balance, your income, your expenses, etc.). The same applies to your chiropractic success.

Unfortunately, most chiropractic schools never teach this concept to graduating doctors.

Then new chiropractors enter an incredibly competitive market, with tons of practicing chiropractors, struggling to build their practices and ending up wildly frustrated.

Can you blame them?

I certainly can’t.