Shopping Product Reviews

Product positioning strategies

Positioning is what the customer believes about the value, features, and benefits of your product; it is a comparison with the other available alternatives offered by the competition. These beliefs tend to be based on customer experiences and evidence, rather than awareness created by advertising or promotion. Marketers manage product positioning by focusing their marketing…

Shopping Product Reviews

What to sell online: 3 infallible products/services that generate A LOT of money through the Internet

The most important thing to appreciate with the “Internet” is that, in the end, it’s people looking at things. These people are not cattle, sheep, or lemmings. They have aspirations, ideas and experiences of their own. They are using the Internet to connect with people of exceptional quality or experience. This is the true value…